Lady GaGa
Have you ever noticed that it’s not always the most talented celebrities – song writers – musicians, or athletes who have the largest fan base?
There is one commonality that allows anyone with average skills to attract a huge following – “uniqueness”.
Why does Lady GaGa attract so much attention and media buzz? Not because she’s the best singer, or song writer, but because of her outrageous costumes. Don’t get me wrong, she’s a talented singer, but so are hundreds of other musicians that go unnoticed. The only thing Lady GaGa has that other musicians don’t – is her ability to “stand out” among her peers by the way she distinctively dresses.
Madonna & Britney Spears Kissing
Why is Madonna one of the most successful singers – song writers – and entertainers? Not because she has the best vocals – but because she had the audacity early on in her career to “shock” the music industry with her x-rated antics. Madonna has the marketing savvy to thrust her name into the spot light at will, and gain instant media attention.
Let me ask you this – Who won American Idle last year? Do you know his “full” name?
If you’re like most people you remember Adam Lambert (runner up), but not Kris Allen (winner.) Why, because Adam Lambert dressed, looked, and sounded like no one else on the show. Now you can make the argument that Kris Allen beat Adam Lambert in the finale, BUT who’s been in the spot light more often? Who’s been on the cover of 6 different magazines? Who’s being talked about throughout the media? Who’s selling more CD’s? It’s not Kris Allen – it’s Adam Lambert.
So what the heck does Lady GaGa – Madonna – and Adam Lambert have to do with marketing your salon?
First, it tells you that looking – acting – or sounding like your competitors is the kiss of death. If you can’t find a way to stand out in your market you’ll blend in and become forgettable in a sea of “sameness.”
So how can you become the “Rock Star” in your market? In order to be a 5 star salon you have to stand out in at least 2 of the 5 major categories, AND “superior marketing” is NOT an option. Any salon can distinguish themselves, gain a loyal following, and separate themselves from their competitors WITHOUT becoming a “high dollar” salon.
1. Superior Marketing
2. Amazing Service
3. Outrageous Uniforms
4. Unique Atmosphere
5. Friendly Accommodating Staff
Here are just a few other celebrities who are far from the best, but command everyone’s attention.
1. John Daily (Golfer)
2. Terrell Owens (Football)
3. Marilyn Manson (Musician)
4. Gene Simmons (Kiss Musician)
Give me your thoughts on this article by leaving me a message below. Good, bad, or ugly your input is helpful and welcomed.
To your salon marketing success,
Glen Andrews
Leave A Reply (No comments So Far)
You must be logged in to post a comment.
No comments yet