What Are Your Prices Saying About Your Salon?

Is your pricing telling your clients how good you think you are?

When marketing your salon there are only 3 distinct positions that separate you from your competitors.

1. My prices are the cheapest so don’t expect miracles.
2. My prices are average and so is my service
3. My prices are high and my service is impeccable

There are a lot of businesses that have taken these positions. When you think of cheap/low prices most people think of Wal-Mart. When you think of average most people think of Sears/JC Penney/Target. And when you think of expensive you think of Neiman Marcus.

All humans have a perceived value of goods and services by what they cost. What are you saying to your clients and prospects about your products and services?

The problem is NOT being the cheapest salon. Most people assume you deliver an acceptable service at the lowest cost. Most people don’t expect much when paying low prices.

The problem is NOT being the most expensive. Most people assume because you are “high priced” that you have the best products and services. Most people desire and expect exceptional products and services when paying a premium.

The problem is with being camouflaged in the middle. Most people assume that you’re not the best, and you don’t have the best prices, you’re just average. So you end up being lumped into mediocrity competing with every other salon in your market. Prospects come to you because it’s convenient. Not a good position to be in.

But, if you find yourself competing in the middle you can stand out and still dominate your market just by creating a superior marketing message. Read through the rest of these posts for more on creating a compelling message.

Contact me if you need further assistance, AND let me know what you thought of this article by leaving me a comment below. Good, bad, or ugly, your feedback is important and welcome.

Helping you increase your salon sales,

Glen Andrews
http://www.AndrewsSalonMarketing.com

P. S. If you haven’t taken the FREE 7 day salon marketing video series, you’re missing out on some simple, yet effective, salon marketing strategies that will enable you to attract more clients, and increase sales.