A marketing salon reactivation campaign that received a whopping 19% response rate: By Glen Andrews How to implement a “sequence mailer” to reactivate clients you haven’t seen within the last 60 days. This is a “secret” strategy that I only share with my members, but I was feeling really, really generous, so I decided to [...]
Continue reading...Monday, December 14, 2009
In order to market your salon successfully you have to have captivating headlines that are “benefit” driven, OR headlines that provoke “curiosity” in order to get your prospects interested in what you have to say. Everyone scans newspapers, magazines, websites, brochures, and mail, then decides whether or not they’re going to take the time to read [...]
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Saturday, March 6, 2010
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