On a scale of 1 – 10 it’s a TEN!

When you read your local newspaper do you read every article? No, neither does anyone else. We all scan the headlines to determine whether or not we’ll read the entire article.

Why is it that so many people buy those cheezy magazines when shuffling through the check out lines at their local grocery store? It’s because of the “headlines.” When done properly the headline reaches out and grabs our attention. The headline peaks our curiosity and demands that we know more.

We’re all curious by nature.

It’s no accident the National Enquirer out performs all other newspapers and magazines. YES, you read that right. They out sell the New York Post, The Daily News, and even the Wall Street Journal.

The Enquirer understands that they have less than 6 seconds to grab your attention.  They also understand that they need to hook the customer into buying the magazine based on the headlines alone.

Next time you saunter through your grocery store check out line,  see if you don’t find yourself captivated by some of the headlines. I’ll bet you one hundred fungolus you can’t keep yourself from wondering… WOW, I’d sure like to know what Oprah’s best kept secrets are.  Let me know if you “cave in” and buy the magazine based on the headline?

Truth be known, when I started my first business many years back, I lacked the understanding of how powerful a headline could be. I made the mistake of using my company name along with my services as a headline. It looked like an over-sized business card. Once I understood the psychology of a headline and how powerful it could be to capture the attention of my perfect prospect, my business literally changed in weeks, NOT months or years.

If you’re using your beauty salon’s name in your headline – STOP!

Try a beauty salon marketing headline like… “How To Look and Feel 10 Years Younger Guaranteed” or “How To Stop The Aging Process Without Painful Surgery” or “Who Else Wants To Look Like A Run Way Super Model In Less Than 60 Minutes a Month”

Can you see the difference? A beauty salon marketing headline should state the benefits to your potential prospect. The headlines sole purpose is to capture the attention of your perfect prospect and make them want to know more. The purpose of the headline is NOT to attract everyone. The purpose of your headline is to attract only those prospects willing to exchange capital for your services.

Using the name of your beauty salon in your headline is a COSTLY mistake.

Once you understand how to write a compelling beauty salon marketing headline you’ll never worry about competition again. This one beauty salon marketing strategy will also separate you from your competitors and give you a competitive advantage in your market. Give it a try and see for yourself.

Contact me if you need further assistance, AND let me know what you thought of this article by leaving me a comment below. Good, bad, or ugly, your feedback is important and welcome.

Helping you increase your salon sales,

Glen Andrews
http://www.AndrewsSalonMarketing.com

P. S. If you haven’t taken the FREE 7 day salon marketing video series, you’re missing out on some simple, yet effective, salon marketing strategies that will enable you to attract more clients, and increase sales.

One of the most powerful beauty salon marketing strategies is your ability to get your clients referring others.

The easiest way to receive referrals is to do what you do so well that your clients feel compelled to tell others.

Have you ever had a really great experience at a restaurant, or great service from someone that made you want to tell your friends or family? Me too!

We’ve all been around poor and mediocre service for so long, that it doesn’t take much too really make us feel special. It’s sad but true. Businesses push us through their establishments like robots on a conveyor belt.

I’ve been in retail stores, restaurants, and observed sales people, store clerks, waiters and waitresses, going through the motions of their jobs almost sleep walking until a favorite client or close friend comes in. Then the clerk perks up, smiles, comes alive and instantly becomes a different person altogether.

I’m sure you’ve observed this same thing.  When a person cultivates the ability to express that kind of friendliness and enthusiasm with everyone, he or she has a tremendous advantage that must eventually be a great career advancement value.

You might think about it this way.  We all share the same basic human needs, desires, and motivations.  You, me and every customer or client we deal with.  One of the most basic of those needs is the desire to feel important.  You don’t want to be an account number, a file, or just another client.

You want to be recognized and treated as someone important…so does everybody else. Only the real “Great” businesses know how to make everyone who comes in contact with them, feel like family.

Once your clients feel like family they will tell others about you.

Let’s say you  set up a store sign that says… “Who Else Wants FREE Beautification Services?” Anyone who refers a new client receives 50% off their next visit. Anyone who refers 2 clients, their next visit is completely FREE.

If you incorporate this one strategy you’ll have at least 7 to 25 new clients a month coming in from your current clients.

Think about it, everyone has 7 to 12 people in their inner circle who they talk to every day. If your service is excellent and your client can see how this will benefit them, and their friends, they’ll be more than happy to refer.

And better yet, it doesn’t cost anything but great service, and a willingness to give back to your clients who have helped you grow your business.

Contact me if you need further assistance, AND let me know what you thought of this article by leaving me a comment below. Good, bad, or ugly, your feedback is important and welcome.

Helping you increase your salon sales,

Glen Andrews
http://www.AndrewsSalonMarketing.com

http://www.GlenAndrews1.com