Advertising your salon may seem like a daunting task, heck, I guess it is if you’re styling hair, putting on make-up, running the day to day operations, keeping clients happy, and your staff singing the same song. (WOW!) That’s as exhausting as running a marathon. The number 1 reason  salon owners struggle… they try to do it all themselves. Look around you at the most successful people, or small businesses and you’ll clearly see that they all have 2 things in common.

• Systems: Advertising consistently and cost effectively, answering the phone properly, giving their clients an exceptional consistent  experience, getting clients to re-book appointments before they leave, selling more in-store products and services, building strong relationships with each client, collecting contact information, hiring and firing staff, setting up powerful referral programs,  and memberships, etc.
• Coaches: They all surround themselves with others that can help them reach their greatest potential. Successful people realize that they can’t do it all by themselves. Most of all they realize that they don’t know everything. Find someone who’s getting the results you want and seek their expertise.

Watch the video below now!

As Jim Rohn put it so eloquently…you can have your best year ever advertising your salon. For those of you who don’t know, Jim Rohn was in my eyes one of the GREATEST  business philosophers of our time. Jim was the inspiration for the modern day motivators including Anthony Robbins, Mark Victor Hansen, Brian Tracy and Jack Canfield.

What does this have to do with advertising your salon?

Let’s examine some of Jim’s quotes and how they can effect how you do business

“Start with wherever you are and with whatever you’ve got.”

Anyone can be successful.

It isn’t defined by where you came from or what kind of DNA you have.  Each of us has the same opportunity to rise up from any situation,  economy, or geographic region… and achieve the success we desire.

“Be a student, not a follower.”

You need information so you don’t  mindlessly follow someone off a cliff.

If you’re advertising your salon like your competitors you had better make sure they’re attracting the amount of clients that you wish to attract.

When I speak to my salon clients I ask them why they advertise there salon that way, and they reply, because that’s the way it’s being done in my market. I then ask…”how many clients are they attracting?” 99.9% answer…”I don’t know.”

“Success is the study of the obvious. Everyone should take Obvious 101 and Obvious 201 in school.”

Pay attention. Look around you.

Find others who have been there before and take notes on how they did it.  You don’t need to reinvent the wheel every time.

You can test drive my Gold membership for just “one ” dollar and learn exactly the best advertising salon strategies.

“Don’t mistake movement for achievement. It’s easy to get faked out by being busy. The question is: Busy doing what?”

Do you have clear, concise, and measurable goals that you must meet every day?

Do you hold  your team accountable for their contributions to your salon’s success?

When salon owners hire me to help them with their advertising, I like to ask them 3 questions just to get a feel for were they are in the present moment.

1. How much money would you like to make over the next 12 months?

2. How many clients do you need to see each month to reach that goal?

3. How many different marketing poles are you currently using simultaneously to attract new, and bring back existing clients monthly?

It’s hard to know if you’re winning or losing if you’re not keeping score!

“We all have two choices: We can make a living or we can design a life.”

Most of us start a business because we think  we’re good at what we do. In reality, we exchange working for someone else to working for ourselves, but now instead of working 40 hours a week we work 80 hours.

Not having a clear vision of what you want your business to do for you can be exhausting.

“If you wish to find, you must search. Rarely does a good idea interrupt you.”

Actively check for solutions to your challenges.

I actively study the “best” business minds of our generation, and even though I didn’t know Jim Rohn personally, he has touched my life in many positive ways.

The best quote I’ve ever read by Jim Rohn… “A good objective of leadership is to help those who are doing poorly to do well, and to help those who are doing well to do even better.”

He will be missed!

To advertising your salon successfully,

Glen Andrews