FREE Salon Marketing Makeover

by Glen Andrews on 14. Apr, 2010 in Salon Marketing

3 Lucky Salon Owners Will At Least Double Their Sales In 2010! Will it be you?

Sorry We’re CLOSED! We Have Chosen Our 3 Lucky Salon Owners!

Dear beauty, hair, and day spa owners,

Starting today and ending  April 30, 2010 you’ll have a chance to take advantage of a life changing opportunity most salon owners only dream about.

Here’s your FREE No Cost “window of opportunity” to take your salon from meager to miracle in 2010.

Once a year we do a FREE salon marketing make-over. Last year we had hundreds of salon owners apply for only 6 positions. This year we’re only doing 3 because my schedule is very limited with my coaching and other commitments. If you’re a beauty, hair, or day spa owner who’s looking to dominate their market, attract more clients, make more money, and have more free time, then this is for you. This will literally sky-rocket your sales and income within 6 months guaranteed.

Here’s what this is about…

  • How to market you beauty salon, hair salon, or day spa more effectively. I’ll be writing all your promotion for you – for FREE!
  • How to sell more in-store products
  • How to get your clients coming back more often spending more
  • How to set up systems in your business so you have more free time
  • How to set up membership and referral programs that work
  • Over the next 7 months you’ll learn for FREE what it cost me $100,000.00 to learn from marketing super stars. This marketing and business “know how” will put you in a league of your own.

Here’s what you need to do NOW to register…

  • Fill in your name and email in the box just below the video to your right, and push submit
  • You’ll receive an email from us immediately asking you to confirm that you were the sender. Click on the link in the email.
  • You’ll receive a easy application form immediately after you confirm your email. Fill it in completely and push submit to send it back to us.
  • Grab your camcorder, or flip video recorder, and in less than 60 seconds tell us why you would be a good candidate for our FREE marketing make-over
  • Up load your video to http://www.Youtube.com or email it to us via Glen@AndrewsSalonMarketing.com (By sending us your video you’re giving us the right to play your video on our website, or youtube channel.)
  • Make sure you let us know when your video has been uploaded or emailed, so that you don’t get left out. Just shoot us a quick email letting us know where we can view your video. We might put it on our website as well.

When uploading your video to You-tube here’s what you must include in the video description. Just copy and paste the following in the proper areas.

1. Title: FREE Salon Marketing Make Over

2. Description: http://www.AndrewsSalonMarketing.com  Why I should be considered for Glen’s FREE salon marketing make over.

3. Tags: Salon Marketing, beauty salon marketing, Hair salon marketing, day spa marketing

Get going now, and GOOD LUCK!

If you have questions, click on the “comments” link below!

Glen Andrews

http://www.AndrewsSalonMarketing.com

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Your Clients Biggest Fears

by Glen Andrews on 13. Apr, 2010 in Salon Marketing

When marketing your salon there are a few things that you must know about your clients in order to capture their immediate attention. Mainly, what keeps them up at night.

Here’s a few of your clients biggest fears from an article in USA Today.

A bad hair day – or bad haircut can put a woman in a blue mood, and reduce her to tears. And don’t even mention the regret she often feels after changing her hairstyle.

A telephone poll was conducted with 1,030 women who felt that bad hair days are bad news for almost half the female population.

The poll showed that 44% of women say their mood has been affected by a bad hair day. A fourth (26%) have cried after getting a haircut, and a third have regretted a style change.

Women’s biggest gripes about their hair in this order…  too thin or fine; the color; too curly or frizzy; too dry or damaged; too thick; takes too long to style; too straight; unmanageable; going gray; falling out.

This is GREAT information to know when you’re marketing your salon. Do you think the headlines below would grab your perfect prospects attention immediately?

Finally – No More Bad Hair Days Guaranteed! or… Are You Tired Of Bad Hair days?

Then you go on to explain how you can solve their bad hair day once and for all. AND by the way – you might mention that you’re an expert at thinning, frizzy, thick, and unmanageable hair.

Knowing that your potential clients are concerned about a bad hair style is another good reason why you should have a strong guarantee in your salon marketing message. Why? Because it removes the risk of doing business with you. Besides, it also separates you from all the other salons in your market.

Click on the comments button below, and tell me your thoughts.

Glen Andrews

http://www.AndrewsSalonMarketing.com

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Federal Tax Leaves Tanners And Salons Pale

by Glen Andrews on 13. Apr, 2010 in Uncategorized

Emily McManamy, Free Press

Stephen Le, owner of NailSpa and Tanning in South Burlington, wipes down one of his tanning beds Monday.

ESSEX — Kristina Ellis and Sarah LaBrie said they oppose the impending 10 percent tax on indoor tanning sessions, but the additional cost would not affect their bronzing regimen.

Ellis and LaBrie were two of about a dozen women who hurried in and out of Body Le Bronze in the Towne Marketplace in Essex during the lunch hour Tuesday. Neither Ellis of Jericho nor LaBrie of Winooski had heard that a provision in the health care legislation that passed Congress last month will add a 10 percent tax to indoor tanning-bed sessions starting July 1.

“That’s pretty stupid that they’re taxing us more,” Ellis said.

“Doctors prescribe tanning to people during the winter, to help with the winter blues,” LaBrie said.

Like Ellis and LaBrie, Lisa Roberge of Colchester said she had not heard of the tax, and the cost would not reduce her time in the tanning bed. Roberge said she would willingly pay the fee, given the sad state of the economy.

“The world’s in a pretty bad place, and we all gotta pitch in and help out,” Roberge said.

Stephen Le, owner of NailSpa and Tanning in South Burlington, is worried that the tax will drive away his customers. “It will affect us big time,” Le said.

The tax unfairly targets a fragile business in Vermont, he said. “It’s not lucrative,” Le said. “Our base is basically Caucasian women. And it’s very small, and every year there’s concerns about skin cancer.”

A few days after the health care bill passed, the American Academy of Dermatology Association testified before the Food and Drug Administration, calling for not just a tax but a ban on tanning beds.

“The AADA urged the FDA to ban indoor tanning devices because they emit ultraviolet  radiation that has been shown to cause skin cancer including melanoma, the deadliest form of skin cancer,” William James, dermatologist and president of the Illinois-based association, said in a statement.

The tax unfairly targets a fragile business in Vermont, he said. “It’s not lucrative,” Le said. “Our base is basically Caucasian women. And it’s very small, and every year there’s concerns about skin cancer.”

A few days after the health care bill passed, the American Academy of Dermatology Association testified before the Food and Drug Administration, calling for not just a tax but a ban on tanning beds.

“The AADA urged the FDA to ban indoor tanning devices because they emit ultraviolet radiation that has been shown to cause skin cancer including melanoma, the deadliest form of skin cancer,” William James, dermatologist and president of the Illinois-based association, said in a statement.

The risk of developing melanoma increases 75 percent among people who use tanning devices before the age of 30, according to the International Agency for Research on Cancer, part of the World Health Organization.

The IARC has classified UV-emitting tanning devices as carcinogenic.

The law takes effect after the springtime rush, Le said.

“This time is busy,” Le said. “By July, it’s going to slow down, way down.”

Leave me your thoughts on the new tax, and how it might effect you below?

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What Lady GaGa Can Teach You about Marketing Your Salon

by Glen Andrews on 01. Mar, 2010 in Salon Marketing

Lady GaGa

Have you ever noticed that it’s not always the most talented celebrities – song writers – musicians, or athletes who have the largest fan base?

There is one commonality that allows anyone with average skills to attract a huge following  – “uniqueness”.

Why does Lady GaGa attract so much attention and media buzz? Not because she’s the best singer, or song writer, but because of her outrageous costumes. Don’t get me wrong, she’s a talented singer, but so are hundreds of other musicians that go unnoticed. The only thing Lady GaGa has that other musicians don’t – is her ability to “stand out” among her peers by the way she distinctively dresses.

Madonna & Britney Spears Kissing

Why is Madonna one of the most successful singers – song writers – and entertainers? Not because she has the best vocals – but because she had the audacity early on in her career to “shock” the music industry with her x-rated antics. Madonna has the marketing savvy to thrust her name into the spot light at will, and gain instant media attention.

Let me ask you this – Who won American Idle last year? Do you know his “full” name?

If you’re like most people you remember Adam Lambert (runner up), but not Kris Allen (winner.) Why, because Adam Lambert dressed, looked, and sounded like no one else on the show. Now you can make the argument that Kris Allen beat Adam Lambert in the finale, BUT who’s been in the spot light more often? Who’s been on the cover of 6 different magazines? Who’s being talked about throughout the media? Who’s selling more CD’s? It’s not Kris Allen – it’s Adam Lambert.

So what the heck does Lady GaGa – Madonna – and Adam Lambert have to do with marketing your salon?

First, it tells you that looking – acting – or sounding like your competitors is the kiss of death. If you can’t find a way to stand out in your market you’ll blend in and become forgettable in a sea of  “sameness.”

So how can you become the “Rock Star” in your market? In order to be a 5 star salon you have to stand out in at least 2 of the 5 major categories, AND “superior  marketing” is NOT an option. Any salon can distinguish themselves, gain a loyal following, and separate themselves from their competitors WITHOUT becoming a “high dollar” salon.

1.    Superior Marketing
2.    Amazing Service
3.    Outrageous Uniforms
4.    Unique Atmosphere
5.    Friendly Accommodating Staff

Here are just a few other celebrities who are far from the best, but command everyone’s attention.

1.    John Daily (Golfer)
2.    Terrell Owens (Football)
3.    Marilyn Manson (Musician)
4.    Gene Simmons (Kiss Musician)

Give me your thoughts on this article by leaving me a message below.  Good, bad, or ugly your input is helpful and welcomed.

To your salon marketing success,

Glen Andrews

http://www.AndrewsSalonMarketing.com

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Effective Salon Email Marketing Tips

by Glen Andrews on 11. Feb, 2010 in Salon Marketing

Salon email marketing is a powerful way to build rapport, prove your expert status, and keep in contact with your clients. It’s the most inexpensive way to stay in front of your clients and increase sales up to twenty two percent per year by offering special promotions through your salon email marketing campaigns.

This can all take place within minutes using email instead of weeks using snail mail. Remember that email is just one way to market your salon. You should be using several different salon marketing strategies to maximize profits.

As a salon owner you have to build a client list. For this writing I’ll assume you collect email information from your clients. So let’s begin with how you would accomplish a successful salon email marketing campaign.

First, you must have an email auto-responder account (It collects the names, emails, and home addresses of your clients and automatically sends messages that you can set up in advance.)

If you’re looking for a good auto-responder for basic email capture I use and recommend Aweber communications. They’re simple and inexpensive. http://www.aweber.com

Here are the keys to a successful salon email marketing campaign.

The first critical step to having a successful salon email marketing campaign is getting your email opened and read. Your subject line is very important. Always use your customer’s first name in the subject line followed by a short provoking message. You have the ability to place the names of your customers anywhere you want in your subject line or body copy so that it looks and sounds personal. (Example: Subject line… Kim, see if this helps!)

As long as Kim is familiar with you, she will open your email.  Using an email auto-responder you can also track how many of your clients open your emails. This allows you the opportunity to test, and make adjustments quickly. Once you find out what works best, you can put your auto-responder on auto pilot giving you the ability to focus on other aspects of your business.

Here’s what I love about using email auto-responders,  you can set up your email promotions at the beginning of each year and they’ll run flawlessly without your involvement. It’s another “system” that allows you more freedom.

Second, make sure you also use your clients name in the salutation (Hi Karen or Dear John.) This will give them that warm fuzzy feeling like it came from a friend. Here’s the tricky part. Once you get them to open your email, what you say in your opening paragraph will make or break your salon email marketing efforts. Tell your customer’s what’s in it for them. Explain why you’re sending the email, and all the benefits they’ll receive from your product or service.

Let me give you a quick example of how a salon email marketing campaign might look.

Your subject line: Kim, can you help me?

Hi Kim,

I’m sending you this special message because you are one of our best clients. I know you’ve spent a lot of money on skin care products in the past so I had to bring this to your  attention immediately. I made a huge mistake and ordered too many of your favorite Skin care products (Derma-E, and Elemis Pro-Collagen Oxygenating Night Cream.)

I need your help. I’m willing to make you an incredible offer if you act-NOW!

You’re well aware that we normally charge $91.97 just for the Night Cream, and $7.97 for the Derma E. But if you order them both together I can let you in on a tremendous savings at only $86.95. Yes, only $86.95 for your favorite Derma-E, and Night Cream. That’s over a 13% discount.

You’ll have smoother younger looking skin with the products you love at a deep discount. Please help me out and order today at http://www.sassysalon.com or call me directly at 258 321-4536 and I’ll put some aside just for you.

As always, if for any reason you’re not completely satisfied you can return the items immediately for a full 100% refund, if NOT used. I’d hate to see you miss out on this once in a lifetime offer, so please order right now while it’s on your mind. You won’t see this price ever again (I hope.)

I really appreciate your help,

Olivia Overbought

P. S. I can only offer the Derma-E, and the Night Cream at this low price of only $86.95 for 10 more days. At this price they will go quickly, so please Call Now!

When sending salon email marketing, make sure they’re short and sweet. You want your marketing messages to sound personal, like you’re writing to a friend. The more personal they sound the better your response.

BIG MISTAKE: Don’t just send one email promotion to your clients! Send a sequence email campaign.  Example… Day1 would be your initial promotion.

Day 2 would reference day 1 and let them know that the promotion is over in 4 days.

Day3 would reference day 2 and let them know that time is running out.

Day 4 would reference day 3 and let them know that this is their last chance to respond.

My clients have received 57% of their bookings from email number 2 and 3. Can you imagine if you stopped emailing after number one? OUCH! That’s some serious cash left on the table.  By the way, using this strategy will boost your profits an extra $10,000.00 to $25,000.00.

In my “Done for You Marketing Kit” I have included 10 sequential email campaigns.

WARNING: Please don’t send a solicitation with every email. If you’re going to build a strong lasting relationship with your clients you have to give them great information along with great products and services. Your ratio should be approximately 70% advice and interesting content, and only 30% solicitations. This will keep your clients opening your emails, and from opting out of your emails.

Give me your thoughts on this article by leaving me a message below.  Good, bad, or ugly your input is helpful and welcomed.

To your salon marketing success,

Glen Andrews

http://www.AndrewsSalonMarketing.com

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Salon Postcards

by Glen Andrews on 20. Jan, 2010 in Uncategorized

I want to share this great resource for salon postcards. This website offers salon marketing postcards AND it automates the whole process for you.

That means they print in full color, AND mail your postcards to your prospects and clients for you, AND they only charge 60 cents each. Incredible!

Watch the video for full details.

Contact me if you need further assistance, AND let me know what you thought of this article by leaving me a comment below. Good, bad, or ugly, your feedback is important and welcome.

Helping you increase your salon sales with highly effective salon marketing & advertising promotional ideas.

Glen Andrews
http://www.AndrewsSalonMarketing.com

P. S. If you haven’t taken the FREE  salon marketing video series, you’re missing out on some simple, yet highly effective, salon marketing strategies that will enable you to attract more clients, and increase sales.

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Exceptional Salon Sales Experience

by Glen Andrews on 19. Jan, 2010 in Salon Marketing

Are You Giving Your Salon Clients An Exceptional Salon Sales Experience?

Like it or NOT, we are all in the sales business regardless of our profession.

Selling doesn’t just involve money, but anything of value. Like… time, companionship, respect, education, etc. It’s something of worth.

So what are you ‘selling’ to your salon clients?

Hair Styles, Color, Nails, Facials, Massage?

NOT on YOUR LIFE!

You are selling something way more valuable than that. You’re selling beautification secrets, and youth preservation.

If you don’t see the value of your services as such, how are your clients and your team going too?

Ask yourself, “What am I doing to build value for my clients?”

•    Are you developing trust and rapport before they even walk in the door? Trust and rapport are out of your hands many times because they occur BEFORE the client ever meets you. Prospective clients gauge your salon on other satisfied clients…your raving fans.

Are your clients leaving your salon screaming from the roof tops that you’re the best? If a client has a “fine” visit, that’s not good enough. You have to be GREAT!

A quick way to analyze how your existing clients feel about you, is to take your new client total for the month,  then divide it by how many (referrals) came from your existing clients. If you’re NOT receiving a good number of referrals a month from your existing clients, then you might want to take a serious look at how your current clients perceive your products and services.

•    Are you sitting down and discovering your clients wants, and needs first?

You can have everything in life that you want if you just give enough other people what they want. Zig Ziglar

People are more apt to trust and open up to you when you listen to them, care about them, and have a sincere desire to understand them. Your client’s first visit is not about YOU, it’s all about “them”… what do they want, need, and desire.

Your job is to find out about them.

This reminds me of a funny story about a sales rep who charged into a doctor’s office, uninvited of course for the 6th time. The first 5 times she sauntered in with the regular “spiel” about how great her product was, the awards it won, how many patents it had, and blah- blah- blah.

Well, she struck out all 5 times. But by the 6th time she had become a little smarter. Instead, she went in and told the doctor… “Doctor, I’m not here to “detail” you today about my product. I’d like just a few minutes to better understand your practice and how I can serve you better.”

Wham!! Home run!! Out of the park!!!

Are you truly serving your clients? Are you making it easy to do business with you?

Does your salon and team ooze warmth, understanding, compassion, and world class customer service to each and every person that walks through your door, or calls your number?

All these things are part of your salon sales process.

You can attract clients by the bus load, but if your customer service stinks, you’ll have a revolving door that repels clients. Your salon sales, AND customer service go hand in hand.

Contact me if you need further assistance, AND let me know what you thought of this article by leaving me a comment below. Good, bad, or ugly, your feedback is important and welcome.

Helping you increase your salon sales,

Glen Andrews
http://www.AndrewsSalonMarketing.com

P. S. If you haven’t taken the FREE  salon marketing video series, you’re missing out on some simple, yet highly effective, salon marketing strategies that will enable you to attract more clients, and increase sales.

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Have Your Best Year Ever Advertising Your Salon

by Glen Andrews on 28. Dec, 2009 in Salon Marketing

As Jim Rohn put it so eloquently…you can have your best year ever advertising your salon. For those of you who don’t know, Jim Rohn was in my eyes one of the GREATEST  business philosophers of our time. Jim was the inspiration for the modern day motivators including Anthony Robbins, Mark Victor Hansen, Brian Tracy and Jack Canfield.

What does this have to do with advertising your salon?

Let’s examine some of Jim’s quotes and how they can effect how you do business

“Start with wherever you are and with whatever you’ve got.”

Anyone can be successful.

It isn’t defined by where you came from or what kind of DNA you have.  Each of us has the same opportunity to rise up from any situation,  economy, or geographic region… and achieve the success we desire.

“Be a student, not a follower.”

You need information so you don’t  mindlessly follow someone off a cliff.

If you’re advertising your salon like your competitors you had better make sure they’re attracting the amount of clients that you wish to attract.

When I speak to my salon clients I ask them why they advertise there salon that way, and they reply, because that’s the way it’s being done in my market. I then ask…”how many clients are they attracting?” 99.9% answer…”I don’t know.”

“Success is the study of the obvious. Everyone should take Obvious 101 and Obvious 201 in school.”

Pay attention. Look around you.

Find others who have been there before and take notes on how they did it.  You don’t need to reinvent the wheel every time.

You can test drive my Gold membership for just “one ” dollar and learn exactly the best advertising salon strategies.

“Don’t mistake movement for achievement. It’s easy to get faked out by being busy. The question is: Busy doing what?”

Do you have clear, concise, and measurable goals that you must meet every day?

Do you hold  your team accountable for their contributions to your salon’s success?

When salon owners hire me to help them with their advertising, I like to ask them 3 questions just to get a feel for were they are in the present moment.

1. How much money would you like to make over the next 12 months?

2. How many clients do you need to see each month to reach that goal?

3. How many different marketing poles are you currently using simultaneously to attract new, and bring back existing clients monthly?

It’s hard to know if you’re winning or losing if you’re not keeping score!

“We all have two choices: We can make a living or we can design a life.”

Most of us start a business because we think  we’re good at what we do. In reality, we exchange working for someone else to working for ourselves, but now instead of working 40 hours a week we work 80 hours.

Not having a clear vision of what you want your business to do for you can be exhausting.

“If you wish to find, you must search. Rarely does a good idea interrupt you.”

Actively check for solutions to your challenges.

I actively study the “best” business minds of our generation, and even though I didn’t know Jim Rohn personally, he has touched my life in many positive ways.

The best quote I’ve ever read by Jim Rohn… “A good objective of leadership is to help those who are doing poorly to do well, and to help those who are doing well to do even better.”

He will be missed!

To advertising your salon successfully,

Glen Andrews


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Implementing a Salon Membership Program Is Like Putting a Steel Cage Around Your Clients

by Glen Andrews on 16. Dec, 2009 in Salon Business Strategies

Have you ever wondered how to keep your clients faithful, AND get them spending more with you?

Implementing a simple salon membership program will help keep your client’s loyal, and if done properly will reward them for spending more with you. The more your clients spend, the more they save, it’s a win/win for everyone.

I know you’ve had a Costco card, Barnes and Noble, Grocery, or a Sears’s card at one time or another.

These retailers aren’t handing these cards out because they like the feeling of giving back. They have done thousands of studies and have determined that the card holder will return more frequently, and spend more money if they hold their discount card, or membership card. It doesn’t matter what you call it the cards are all designed to keep clients coming back and spending more money consistently.

Here are 3 membership programs that will add thousands to your salon

1. You can have a simple salon membership card that you hand out to all your clients. When they present the membership card to your receptionist they’ll receive a small discount for holding your salon membership card (A.K.A the customer loyalty card.)

2. You can have a preferred client card that allows your client’s a discount by how much they spend in your salon. If they spend $50.00 they’ll receive a 3% discount, if they spend $100.00 they’ll receive a 10% discount, if they spend $200.00 they’ll receive a 15% discount. This will get your clients spending more money with you consistently.

3. Here’s my favorite way to implement a membership card. Let’s say you have one thousand clients. You would set up an in store flier promotion, and have your staff get your clients excited about this great opportunity to save “big” money through your NEW membership program.

A. You must create scarcity so that your clients feel a sense of loss if they don’t get to join your NEW salon membership program. So you’d offer this membership program to the first 200 clients (out of one thousand) who sign up. Let your clients know that your membership program is on a first come first serve basis.

B. Then set a launch date for when you’ll be accepting members into your new salon membership program (this will help build momentum and excitement.)

C. Your membership will be a “continuity” membership. Meaning, you get to charge your client’s credit card every month regardless of whether or not they use your services. It’s like having a gym membership, you get charged every month regardless of whether or not you decide to “stay home” and pack on the pounds, or show up and take off the pounds.

This is absolutely the best way to have instant and reliable cash flow each and every month.

Implementing a salon membership program keeps client retention high, keeps your client’s spending more, and it allows you instant cash flow each and every month regardless of how hard you work.

This simple salon membership program will add thousands to your bottom line, and create a win/win scenario for you, and your clients. If you need help implementing, or marketing a membership program, please email me at Glen@AndrewsSalonMarketing.com

Contact me if you need further assistance, AND let me know what you thought of this article by leaving me a comment below. Good, bad, or ugly, your feedback is important and welcome.

Helping you increase your salon sales,

Glen Andrews
http://www.AndrewsSalonMarketing.com

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How Many Salon Marketing Poles Are You Using?

by Glen Andrews on 15. Dec, 2009 in Uncategorized

When I refer to “salon marketing poles”, I mean,  how many different ways (media) are you using to get your message in front of your potential prospects  simultaneously.

Most of the salon owners who contact me are only using 1 or 2 ways to market their salon. The challenge with this, you never know when that “pole in the water” will beak, or stop working. You need to get your message in front of as many potential prospects as possible in order to attract a steady flow of NEW clients. If you incorporate 10-24 “poles in the water,” and 4 break, or stop working, you’ll still have a steady stream of new clients. This is your “key” to building a reliable, stable, and productive salon.

Check out this salon marketing video for the full scoop!

Technical note: Trouble watching this video? If the video seems to be starting and stopping, try refreshing your browser. This fixes the problem in about 90% of the cases. For the other 10%… don’t ask me, I only work here:)

Contact me if you need further assistance, AND let me know what you thought of this video by leaving me a comment below. Good, bad, or ugly, your feedback is important and welcome.

Helping you increase your salon sales,

Glen Andrews
http://www.AndrewsSalonMarketing.com

P. S. If you haven’t signed up for my FREE Salon Marketing Tips & Strategies TV Show you’re missing out on some “killer” salon marketing strategies that will enable you to attract more clients, and increase sales cost effectively.

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