Does Your Life Feel Overwhelmed or Chaotic?

You’ll never find me roaming the grocery isles in July for a Thanksgiving dinner. In fact, you won’t find me in the grocery isle in November either. I’m lost every time I walk into a grocery store.

I hate rummaging through all the isles, shelves, and choices trying to find a certain item. (Can you relate?)

But last week I had a different experience. It comes down to one delightful word.

In fact, this one word is the single biggest reason my business either runs with the speed and grace of a cheetah, or plods along slow and methodical like a turtle.

It’s the key to running successful marketing promotions, your staff, and your business.

Let me explain…

Last week Carolyn and I were invited to her brother’s house for a turkey celebration in July. Yes, turkey in July! I know it’s a little strange but hear me out…

My wife had to go to work because she was running a tournament, so she asked me to go to the grocery store and pick up several items. Here’s the kicker… Carolyn never wrote down the items needed. When I spoke to her she said…”Just get Thanksgiving food, and a desert.”

Hmmmmmmmm, can anyone see a problem brewing? Me in a grocery store for one, is a problem, but letting me loose without a list is a huge mistake.

Here’s what unfolded…

I decided before I go trudging off to the store that I’d take 15 minutes to write down a list of a few items so when I entered the store this would be as painless as possible.

Guess what????

I was in and out in 30 minutes, and I never felt like screaming. SWEEEEEET!

Thanksgiving in July

So I was driving back home I thought to myself… “what the hell just happened?” It normally takes me 30 minutes to find the coffee isle, never mind in and out in 30 minutes with a dozen different items.

Then it hit me – what made this trip different from all the others is that I knew precisely what I wanted, and a list I could check off as I went along.

The BIGGEST most powerful word in business had just unfolded before my very eyes

Wanna know what it is? You do? Okay – it’s… CLARITY!

1.    When you’re trying hard to accomplish a task (marketing promotions, hiring staff, or scheduling appointments, etc.) Clarity gives you the ability to accomplish the task at hand with amazing confidence, speed, and effectiveness.

Think about it… once you write down what you’re trying to accomplish the stress and craziness goes away. It’s like driving through heavy fog into clear bright sunshine.

(Ya just have to make sure you’re paying attention)

When you have clarity on what you plan to accomplish and why, you are sooooo much more likely to enjoy the process of creation and keep your business chaos to a minimum. 20 minutes of clarity work prior to any work session will do wonders.

2.    Make sure you know before hand who your best prospects are, and who you’ll be targeting before you begin the promotion. Know your desired out come before you begin the task at hand.

When I designed the complete marketing done for you kit for salons and spas I was very clear on what I wanted to accomplish. I knew you couldn’t start a marketing promotion without knowing your revenue goals, so I made sure that went into the kit.

I knew you couldn’t sustain consistent growth without collecting vital information from your clients, so I put that in. I knew you couldn’t attract a consistent flow of clients cost effectively using any other marketing method than direct response, so we put that in, and you can’t keep clients without building strong lasting relationships, so of course we made sure that was covered.

By the way if you want more information on our marketing kit Go Here

I was crystal clear on what I needed to provide clients in order for them to succeed at a high level.

Guess what? I had CLARITY before I began that project which made it more enjoyable, and effortless.

When you know exactly what you’re trying to accomplish you can see the end results before you’re finished. That’s the power of CLARITY!

I know there are more ways clarity helps cut through the BS in your business and life.

But I’d love to hear your thoughts on this subject

Do you have any cool stories about clarity and how it has or hasn’t helped you?

Leave me a comment below.

Talk soon,