Increase Sales Using Testimonials

Hi Everyone,

The absolute hands down easiest way to increase sales and attract new clients  is by adding testimonials to your website, and to all your promotions.

Have you ever watched “The Shopping Network” or QVC on television? If so, you’ve obviously heard them using testimonials from their happy customers. They don’t sell a product without having testimonials to share with potential prospects. WHY? Because they know that people believe more of what their peers say about a product or service then they will from anything they say.

People are very skeptical these days that’s why Amazon.com offers away for a potential buyer to see what others have said (reviews) about a book or product.

You’re going to see more and more retailers and online businesses begin to use testimonials, and reviews to increase sales, and boost their credibility.

I’ve been prodding salon owner’s to collect and incorporate testimonials into their promotions, AND on their websites. AND over the last few weeks I’ve had dozens of emails asking how to go about getting video testimonials, and what to ask the client in order to get a good testimonial.  So I put together a 6 minute video from a successful salon owner who’s done a great job at getting positive feedback from their clients.

Take a look Now! And tell me if you’re using testimonials? Have they helped your salon?