If You’re Not Using A Newsletter In Your Salon Marketing Mix You’re Losing Thousands Of Dollars

Have you Implemented a Newsletter into Your Salon Marketing Mix? Do you cringe every time you think of writing a newsletter? Do you really understand the magnitude of implementing a newsletter that makes you money?

Let me explain what a newsletter will do for you.

1.    Your newsletter will allow you to be up close and personal with your clients.

We all want to do business with people we like and trust. Having a monthly newsletter that talks about up coming products, services, memberships, and your expertise puts a steel cage around your current clients, AND it increases sales.

Why do so many people love to watch soap opera’s? Soap opera’s keep us spell bound because we fall in love with the characters. How do you get your clients to fall in love with you? It’s simple… tell them about your family, friends, vacations, struggles, and your victories.

Let’s face it, if your clients don’t really know, like, and trust you, they’ll go somewhere else when the price is right.

2.    Implementing a monthly newsletter into your salon marketing mix lets you share your expertise.

Let your clients know how to keep their skin from aging, or drying out. Let them know how to combat gray hair. Give them quality content that will make their lives better, and you can bet your sales will sky-rocket.

When you talk about how to control wrinkles or dry skin, do you think you can offer one or more of your products or services as a solution? Of course!

You get to become the trusted expert. People listen to trusted advisers or people they perceive to be experts. Through a simple newsletter you can become the “rock star” in your market. Share your wealth of knowledge with your clients and why it’s important to use your products and services in order to stay with the current trends, healthy looking, and vibrant.

3.    Implementing a monthly newsletter into your salon marketing mix allows you to set up monthly promotions.

If you’re sending out a monthly newsletter to your current clients, and you’re offering special promotions on your products and services, do you think you might have the ability to increase sales? Of course!

4.    Implementing a monthly newsletter into your salon marketing mix gives you the ability to keep your name in front of your clients.

You cannot sit around and hope that your clients return consistently to your salon. You have to market your products and services to your current client to keep them coming back. How’s that old saying go…”out of sight, out of mind.” If you’re sending a monthly newsletter you don’t have to consistently come up with new promotions in order to get your current clients to return. Just make sure that you’re newsletter has great content that will enrich the lives of your clients so they continue to look forward to reading your newsletter.

If you’d rather have an expert write most of your newsletter for you Click here

5.    Implementing a monthly newsletter into your salon marketing mix enables you to prove the quality of your products and services

You get to prove to your clients that your products and services really work. Put your client’s success stories in your newsletter describing how your products and services have improved their lives. Let your clients do your boasting for you. This is an incredibly effective way to have other clients sign up for new products or services just from seeing what other happy clients have said. Your clients will believe what others  say before they believe what you say.

These are just a few benefits of implementing a monthly newsletter into your salon marketing mix that will enable you to increase client retention, and sales.

Contact me if you need further assistance, AND let me know what you thought of this article by leaving me a comment below. Good, bad, or ugly, your feedback is important and welcome.

Helping you increase your salon sales,

Glen Andrews
http://www.AndrewsSalonMarketing.com

P. S. If you haven’t taken the FREE 7 day salon marketing video series, you’re missing out on some simple, yet effective, salon marketing strategies that will enable you to attract more clients, and increase sales.