It’s a fact that 97% of us dislike the selling process and avoid it at all cost.

So how do you increase your salon sales with zero resistance?

The times have changed, increasing your salon sales by pushing products and services on your clients simply doesn’t work. You have to become your client’s confidant.

We all love to do business with people we like and trust. People we feel are like us, understand our needs, and are willing to listen.

I recently had our air conditioner replaced. I had three different sales men come out. Only one took the time to share with me what would take place and how it would benefit me.
He shared with me how my utilities would decrease, how the air would circulate better throughout the house, leaving it cooler or warmer depending upon the season.

He took the time to explain why it was important to have the air ducts hanging properly without restriction. He also pointed out why some rooms would cool better than others, and how this would alleviate that problem.

By the time he left my home I felt like he understood what I really wanted from a new air conditioner. I felt as though I had a trusted friend whom I could rely on.

Before he left he also suggested a better filter, which I agreed to purchase. He also said I should have the unit serviced once a year, which I agreed and purchased.

In order for you to increase your salon sales you have to educate your clients about your products and services. Share with them all the benefits that your products provide.

For example…while you or your staff is doing a facial for a client, explain what you’re applying, and what the benefits to the client are. Inform them on how your products will keep their skin youthful looking with fewer wrinkles. Explain what the sun and wind does to their skin, and how using your products can combat the aging process. You’re not only building a relationship you’re building your expertise in the eyes of your clients.

Then ask them if they’d like to take some home to use on a regular basis. Explain the “benefits” of using your creams daily. This will easily boost your salon sales with zero resistance, and removes your staff from the burden of selling.

It’s a fact that 87% of us dislike the selling process and avoid it at all cost.

So how do you increase your salon sales with zero resistance?

The times have changed, increasing your salon sales by pushing products and services on your clients simply doesn’t work. You have to become your client’s confidant.

We all love to do business with people we like and trust. People we feel are like us, understand our needs, and are willing to listen.

I recently had our air conditioner replaced. I had three different sales men come out. Only one took the time to share with me what would take place and how it would benefit me.
He shared with me how my utilities would decrease, how the air would circulate better throughout the house, leaving it cooler or warmer depending upon the season.

He took the time to explain why it was important to have the air ducts hanging properly without restriction. He also pointed out why some rooms would cool better than others, and how this would alleviate that problem.

By the time he left my home I felt like he understood what I really wanted from a new air conditioner. I felt as though I had a trusted friend whom I could rely on.

Before he left he also suggested a better filter, which I agreed to purchase. He also said I should have the unit serviced once a year, which I agreed and purchased.

In order for you to increase your salon sales you have to educate your clients about your products and services. Share with them all the benefits that your products provide.

For example…while you or your staff is doing a facial for a client, explain what you’re applying, and what the benefits to the client are. Inform them on how your products will keep their skin youthful looking with fewer wrinkles. Explain what the sun and wind does to their skin, and how using your products can combat the aging process. You’re not only building a relationship you’re building your expertise in the eyes of your clients.

If you need further assistance please let me know. Also please leave me a comment below. Let me know what you think of this video?

To increasing your sales,
Glen Andrews
http://www.AndrewsSalonMarketing.com

A marketing salon reactivation campaign that received a whopping 19% response rate: By Glen Andrews

How to implement a “sequence mailer” to reactivate clients you haven’t seen within the last 60 days. This is a “secret” strategy that I only share with my members, but I was feeling really, really generous, so I decided to give you a peak at this killer salon marketing strategy. Please  share this!

Technical note: Trouble watching this video? If the video seems to be starting and stopping, try refreshing your browser. This fixes the problem in about 90% of the cases. For the other 10%… don’t ask me, I only work here:)

Take a Close Look at This Marketing Salon Reactivation Postcard By Clicking This Link

http://andrewssalonmarketing.com/videos/Salon Marketing Lost Client POSTCARD.ppt

Contact me if you need further assistance, AND let me know what you thought of this video by leaving me a comment below. Good, bad, or ugly, your feedback is important and welcome.

Helping you increase your salon sales,

Glen Andrews
http://www.AndrewsSalonMarketing.com

More Clients – More Money – More Freedom!

“In order to free yourself from your salon you must first attract enough clients to make enough money to hire others to do everything you dislike”. Glen Andrews

Hence the title… More Clients = More Money = More Freedom

Dear Overworked Salon Owner,

Do you sometimes secretly feel like the salon you once thought was the key to your freedom has now become your captor – stealing away precious moments from family and friends?
Have you ever felt like you’re constantly going – going – and going and not getting anywhere – like walking on a treadmill that never stops?

Meet Tami

This brings me to a women I met not long ago, her name was Tami. I met Tami at a small business meeting, a meeting in which we all had our 20 seconds of fame in which to tell our story.

I stood up – described how I help salon owners attract more clients, make more money, which in the end gives the salon owner what they really want… more freedom. Well, I must have made a lasting impression upon Tami, because she cornered me in the hallway for about 45 minutes quizzing me about my philosophy.

I remember explaining to Tami how I struggled in my business – how my business sucked every waking moment from me – Kept me up at night – drained my bank account – and was on the verge of destroying my marriage.

I simply explained to Tami that there is only “one” major component that has to happen in any business in order for it to be successful, and for the owner to create the lifestyle they desire (freedom.)

1.    A  marketing system to attract clients consistently & cost effectively

Of course Tami resisted my philosophy about how nothing really matters unless you have clients willing to exchange capital for your services. AND how you can be the “best” dentist, doctor, lawyer, or landscaper, but if no one knows about your products or services, it’s game over.

Tami’s reply was… “Well, you still have to have good service. I agreed with Tami, but went on to illustrate that WITHOUT client attraction you’ll never have the freedom from your business.”

Here’s my philosophy on why most salon owners will never get the freedom they really desire from their business.

1.    They don’t have a marketing system in place to attract a consistent flow of new & existing clients.

2.     They “are” able to attract a consistent flow of clients, but are afraid to give up control of the business because they fear that it’ll never be properly managed.

3.    They spend more time working “in” the business, and not enough time working “on” the business.

Freedom Formula

Once you know “exactly” how much money you want, you can then set up a system for attracting a specific amount of clients in order to pay others to do all the day to day “doings” that you dislike – giving you the freedom to “choose” to only spend your time doing the things you enjoy.

If you never figure this out… 2-3-5 years will pass, and you’ll still be trapped working 8-10 hours a day 5-6 days a week doing the things you dislike, only because you were never taught how to free yourself. It’s like putting on handcuffs and losing the key.

If no one comes by with the key to free you – you’ll get by – survive – and think to yourself… “this is just how it is – it’s just business” – never realizing that the key that finally frees you is just having the knowledge – tools – and desire.

This is why I created the “More Clients More Money More Freedom” Salon Mastery Program.

This is an amazing and empowering group that gives you the tools, knowledge, and support to finally create your ideal salon lifestyle.

If you want more information about our Salon Mastery Program you can ask me a question in the “comment” box below, or shoot me an email at Glen@AndrewsSalonMarketing.com

Talk soon,
Glen

Lady GaGa

Have you ever noticed that it’s not always the most talented celebrities – song writers – musicians, or athletes who have the largest fan base?

There is one commonality that allows anyone with average skills to attract a huge following  – “uniqueness”.

Why does Lady GaGa attract so much attention and media buzz? Not because she’s the best singer, or song writer, but because of her outrageous costumes. Don’t get me wrong, she’s a talented singer, but so are hundreds of other musicians that go unnoticed. The only thing Lady GaGa has that other musicians don’t – is her ability to “stand out” among her peers by the way she distinctively dresses.

Madonna & Britney Spears Kissing

Why is Madonna one of the most successful singers – song writers – and entertainers? Not because she has the best vocals – but because she had the audacity early on in her career to “shock” the music industry with her x-rated antics. Madonna has the marketing savvy to thrust her name into the spot light at will, and gain instant media attention.

Let me ask you this – Who won American Idle last year? Do you know his “full” name?

If you’re like most people you remember Adam Lambert (runner up), but not Kris Allen (winner.) Why, because Adam Lambert dressed, looked, and sounded like no one else on the show. Now you can make the argument that Kris Allen beat Adam Lambert in the finale, BUT who’s been in the spot light more often? Who’s been on the cover of 6 different magazines? Who’s being talked about throughout the media? Who’s selling more CD’s? It’s not Kris Allen – it’s Adam Lambert.

So what the heck does Lady GaGa – Madonna – and Adam Lambert have to do with marketing your salon?

First, it tells you that looking – acting – or sounding like your competitors is the kiss of death. If you can’t find a way to stand out in your market you’ll blend in and become forgettable in the sea of  “sameness.”

So how can you become the “Rock Star” in your market? In order to be a 5 star salon you have to stand out in at least 2 of the 5 major categories, AND “superior  marketing” is NOT an option. Any salon can distinguish themselves, gain a loyal following, and separate themselves from their competitors WITHOUT becoming a “high dollar” salon.

1.    Superior Marketing
2.    Amazing Service
3.    Outrageous Uniforms
4.    Unique Atmosphere
5.    Friendly Accommodating Staff

Here are just a few other celebrities who are far from the best, but command everyone’s attention.

1.    John Daily (Golfer)
2.    Terrell Owens (Football)
3.    Marilyn Manson (Musician)
4.    Gene Simmons (Kiss Musician)

Give me your thoughts on this article by leaving me a message below.  Good, bad, or ugly your input is helpful and welcomed.

To your salon marketing success,

Glen Andrews

http://www.AndrewsSalonMarketing.com

Salon email marketing is a powerful way to build rapport, prove your expert status, and keep in contact with your clients. It’s the most inexpensive way to stay in front of your clients and increase sales up to twenty two percent per year by offering special promotions through your salon email marketing campaigns.

This can all take place within minutes using email instead of weeks using snail mail. Remember that email is just one way to market your salon. You should be using several different salon marketing strategies to maximize profits.

As a salon owner you have to build a client list. For this writing I’ll assume you collect email information from your clients. So let’s begin with how you would accomplish a successful salon email marketing campaign.

First, you must have an email auto-responder account (It collects the names, emails, and home addresses of your clients and automatically sends messages that you can set up in advance.)

If you’re looking for a good auto-responder for basic email capture I use and recommend Aweber communications. They’re simple and inexpensive. http://www.aweber.com

Here are the keys to a successful salon email marketing campaign.

The first critical step to having a successful salon email marketing campaign is getting your email opened and read. Your subject line is very important. Always use your customer’s first name in the subject line followed by a short provoking message. You have the ability to place the names of your customers anywhere you want in your subject line or body copy so that it looks and sounds personal. (Example: Subject line… Kim, see if this helps!)

As long as Kim is familiar with you, she will open your email.  Using an email auto-responder you can also track how many of your clients open your emails. This allows you the opportunity to test, and make adjustments quickly. Once you find out what works best, you can put your auto-responder on auto pilot giving you the ability to focus on other aspects of your business.

Here’s what I love about using email auto-responders,  you can set up your email promotions at the beginning of each year and they’ll run flawlessly without your involvement. It’s another “system” that allows you more freedom.

Second, make sure you also use your clients name in the salutation (Hi Karen or Dear John.) This will give them that warm fuzzy feeling like it came from a friend. Here’s the tricky part. Once you get them to open your email, what you say in your opening paragraph will make or break your salon email marketing efforts. Tell your customer’s what’s in it for them. Explain why you’re sending the email, and all the benefits they’ll receive from your product or service.

Let me give you a quick example of how a salon email marketing campaign might look.

Your subject line: Kim, can you help me?

Hi Kim,

I’m sending you this special message because you are one of our best clients. I know you’ve spent a lot of money on skin care products in the past so I had to bring this to your  attention immediately. I made a huge mistake and ordered too many of your favorite Skin care products (Derma-E, and Elemis Pro-Collagen Oxygenating Night Cream.)

I need your help. I’m willing to make you an incredible offer if you act-NOW!

You’re well aware that we normally charge $91.97 just for the Night Cream, and $7.97 for the Derma E. But if you order them both together I can let you in on a tremendous savings at only $86.95. Yes, only $86.95 for your favorite Derma-E, and Night Cream. That’s over a 13% discount.

You’ll have smoother younger looking skin with the products you love at a deep discount. Please help me out and order today at http://www.sassysalon.com or call me directly at 258 321-4536 and I’ll put some aside just for you.

As always, if for any reason you’re not completely satisfied you can return them immediately for a full 100% refund, if NOT used. I’d hate to see you miss out on this once in a lifetime offer, so please order right now while it’s on your mind. You won’t see this price ever again (I hope.)

I really appreciate your help,

Olivia Overbought

P. S. I can only offer the Derma-E, and the Night Cream at this low price of only $86.95 for 10 more days. At this price they will go quickly, so please Call Now!

When sending salon email marketing, make sure they’re short and sweet. You want your marketing messages to sound personal, like you’re writing to a friend. The more personal they sound the better your response.

WARNING: Please don’t send a solicitation with every email. If you’re going to build a strong lasting relationship with your clients you have to give them great information along with great products and services. Your ratio should be approximately 70% advice and interesting content, and only 30% solicitations. This will keep your clients opening your emails, and from opting out of your emails.

Give me your thoughts on this article by leaving me a message below.  Good, bad, or ugly your input is helpful and welcomed.

To your salon marketing success,

Glen Andrews

http://www.AndrewsSalonMarketing.com

Here’s a FREE Beauty Salon Promotion for Valentines Day

Take a quick look at this short video for the full scoop.  ENJOY!

Click on the link to down load beauty salon promotion. It’s in a “word” format so you can add your own information. Please watch the video for the full details.

FREE Valentines Day Promotion Click Here!

Technical note: Trouble watching this video? If the video seems to be starting and stopping, try refreshing your browser. This fixes the problem in about 90% of the cases. For the other 10%… don’t ask me, I only work here:)

Contact me if you need further assistance, AND let me know what you thought of this video by leaving me a comment below. Good, bad, or ugly, your feedback is important and welcome.

Helping you increase your salon sales,

Glen Andrews
http://www.AndrewsSalonMarketing.com

P. S. If you haven’t signed up for my FREE Salon Marketing Tips & Strategies TV Show you’re missing out on some killer salon marketing strategies that will enable you to attract more clients, and increase sales cost effectively.

I want to share this great resource for salon postcards. This website offers salon marketing postcards AND it automates the whole process for you.

That means they print in full color, AND mail your postcards to your prospects and clients for you, AND they only charge 60 cents each. Incredible!

Watch the video for full details.

Contact me if you need further assistance, AND let me know what you thought of this article by leaving me a comment below. Good, bad, or ugly, your feedback is important and welcome.

Helping you increase your salon sales with highly effective salon marketing & advertising promotional ideas.

Glen Andrews
http://www.AndrewsSalonMarketing.com

P. S. If you haven’t taken the FREE  salon marketing video series, you’re missing out on some simple, yet highly effective, salon marketing strategies that will enable you to attract more clients, and increase sales.