Does Your Hair Salon Marketing Suck?

Your Hair Salon Marketing Sucks If…

•    Your entire promotion is based on a “pretty” picture
•    You’re using the name of your salon as the headline
•    You don’t have an irresistible offer
•    You forgot to add in a deadline, call to action, or guarantee
•    You’re buying generic postcards off the internet
•    You’re not making a good return on your investment
•    Your marketing looks like every other salons
•    You’re letting your ad rep do it for you WITHOUT any accountability

I was browsing the internet looking for some “good” examples of hair salon marketing. As you might imagine, I looked at all kinds of hair salon postcards and other hair salon marketing websites only to be disappointed, AND excited at the same time. Disappointed in the crap that’s being sold to you, and excited for my clients (No competition.)

I was able to find a slew of hair salon marketing that sucks.

You might be saying to yourself… “this is kinda what I’m using in my hair salon”.

My point exactly!

I don’t mean to be brash – okay maybe I do, but honestly – the salon industry as a whole – has it ALL WRONG!

Your hair salon marketing should never be about YOU!

It should be all about your clients… Your clients only care about one thing, and that one thing is – what can you do for me?

If you’re using promotions like the one above, I have to inform you that you’re wasting your time, money, and resources. Your potential prospects and clients have seen the same boring lookalike marketing so often they hardly notice it anymore.

We see people with brown hair so often we hardly take notice. However, when we see someone with pink hair we can’t help but gaze uncontrollably. That’s my point about marketing your salon effectively. STOP BLENDING IN, and start STANDING OUT!

Here’s a postcard that receives an 19% response rate consistently from my clients.

Let me point out all the juicy ingredients that makes this promotion a “top performer.”

First – It doesn’t look like any other hair salon marketing, does it? It has a picture of a search and rescue team which immediately peaks curiosity.

Second – It has the clients first name in the headline. This grabs their immediate attention and gets them interested enough to read the offer.

Third – It sounds personal, like it was written to one person.

Fourth – It has an offer, deadline, and a call to action.

Also, this is a “sequence” mailing. Meaning – this postcard was the second postcard sent in a sequence of three.

This is all about the client! You don’t see the salons name anywhere in the headline.  AND it doesn’t look like every other hair salon marketing promotion.

Whats that… you think it’s ugly! Sorry, my clients only care about RESULTS!  The only thing I can say to that is… when my clients go to their bank to deposit their profits from promotions like this (ugly) the bank teller doesn’t ask if their promotions were pretty. However, they do know by the amount being deposited that they were highly successful.

Don’t envy successful salon owners – join them by discovering the fortune that lies hidden in your salon.  I guarantee that I can double your sales within 6 months using my marketing and sales strategies. If you’re NOT getting the results you want – Now is the time to try something that works.

Leave me a comment below!

Talk soon,

Glen Andrews

Tags: hair salon marketing