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More Clients – More Money – More Freedom

4. March 2010

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More Clients – More Money – More Freedom!
“In order to free yourself from your salon you must first attract enough clients to make enough money to hire others to do everything you dislike”. Glen Andrews

Hence the title… More Clients = More Money = More Freedom

Dear Overworked Salon Owner,
Do you sometimes secretly feel like the salon [...]

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What Lady GaGa Can Teach You about Marketing Your Salon

1. March 2010

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Have you ever noticed that it’s not always the most talented celebrities – song writers – musicians, or athletes who have the largest fan base?
There is one commonality that allows anyone with average skills to attract a huge following  – “uniqueness”.
Why does Lady GaGa attract so much attention and media buzz? Not because she’s the [...]

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Effective Salon Email Marketing Tips

11. February 2010

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Salon email marketing is a powerful way to build rapport, prove your expert status, and keep in contact with your clients. It’s the most inexpensive way to stay in front of your clients and increase sales up to twenty two percent per year by offering special promotions through your salon email marketing campaigns.
This can all [...]

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Exceptional Salon Sales Experience

19. January 2010

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Are You Giving Your Salon Clients An Exceptional Salon Sales Experience?
Like it or NOT, we are all in the sales business regardless of our profession.
Selling doesn’t just involve money, but anything of value. Like… time, companionship, respect, education, etc. It’s something of worth.
So what are you ‘selling’ to your salon clients?
Hair Styles, Color, Nails, Facials, [...]

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Have Your Best Year Ever Advertising Your Salon

28. December 2009

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As Jim Rohn put it so eloquently…you can have your best year ever advertising your salon. For those of you who don’t know, Jim Rohn was in my eyes one of the GREATEST  business philosophers of our time. Jim was the inspiration for the modern day motivators including Anthony Robbins, Mark Victor Hansen, Brian [...]

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Emergency Salon Marketing Tactics

12. December 2009

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I received a call from a potential client yesterday. She told me that her salon marketing wasn’t attracting enough clients, and her beauty salon was down 33% for the year. (Yikes!)
To make a long story short, I asked her what she was doing to acquire clients,  she told me that she had an ad running [...]

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A Beauty Salon Elevator Speech So Potent They Can’t Help But Ask… How

27. November 2009

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When you attend beauty salon conventions, seminars, or business gatherings, what do you say when asked… What do you do?
If you’re like 93% of beauty salon owners you’ll reply with…I’m in the beauty salon business, or I own a beauty salon, hair salon, nail salon, or spa.
BORING AND FORGETTABLE!
If you’ve been around me for long, [...]

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