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Implementing a Salon Membership Program Is Like Putting a Steel Cage Around Your Clients

16. December 2009

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Have you ever wondered how to keep your clients faithful, AND get them spending more with you?
Implementing a simple salon membership program will help keep your client’s loyal, and if done properly will reward them for spending more with you. The more your clients spend, the more they save, it’s a win/win for everyone.
I know [...]

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Marketing Your Salon With Captivating Headlines

14. December 2009

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In order to market your salon successfully you have to have captivating headlines that are “benefit” driven, OR  headlines that provoke “curiosity” in order to get your prospects interested in what you have to say.
Everyone scans newspapers, magazines, websites, brochures, and mail, then decides whether or not they’re going to take the time to read [...]

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My Outrageously Effective Salon Business Card Strategy

25. November 2009

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I was speaking to one of my clients recently, and we were discussing several inexpensive ways to market her salon. One of the first inexpensive ways to market “any” salon is by using your business card “effectively.” If done properly you can attract a lot of NEW salon clients quickly, and very cost effectively.
The biggest [...]

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Salon Marketing & Business Systems

21. October 2009

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Having salon marketing and business systems will allow you more freedom to go, do, and have, whatever you choose. If you want to remove yourself from the “doings” of your business, and become a true business “owner,” setting up systems will allow anyone to step in and run the day to day operations WITHOUT you [...]

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Is Your Salon Business Heading In The Right Direction?

13. October 2009

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To many times as entrepreneurs we get caught up in the day to day minutia of our businesses and forget why we started the business in the first place.
I remember I wanted the freedom to spend more time with my wife, and have the business provide us with the comfort to go, do, and have, [...]

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Do You Have A Salon System?

3. October 2009

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Do you have a salon system in place that removes the guess work from your staff so that they can run the day to day operations without you constantly having to be there?
Too often we get caught up running the day to day operations of our business to take any real time to “work on [...]

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How To Hire Your Perfect Salon Staff

25. September 2009

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Is your salon staff not performing to expectations? Does it always feel like your salon is a revolving door for unreliable stylists, nail techs, or receptionists?
Let me tell you that you’re NOT alone. Eighty seven percent of all small businesses have a challenge when it comes to locating and hiring quality staff.
My wife (Carolyn) is [...]

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