Here are a few key points to running a successful salon given by a 15 year award winning, AND Canadian Hairstylist of the Year Mario Verrilli. Mario Verrilli has been in the hairdressing industry for over 15 years, and is the owner of Onar’e Salon located in Mississauga Canada. He has created stunning looks for [...]
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Implementing a Salon Membership Program Is Like Putting a Steel Cage Around Your Clients
Have you ever wondered how to keep your clients faithful, AND get them spending more with you? Implementing a simple salon membership program will help keep your client’s loyal, and if done properly will reward them for spending more with you. The more your clients spend, the more they save, it’s a win/win for everyone. [...]
Marketing Your Salon With Captivating Headlines
In order to market your salon successfully you have to have captivating headlines that are “benefit” driven, OR headlines that provoke “curiosity” in order to get your prospects interested in what you have to say. Everyone scans newspapers, magazines, websites, brochures, and mail, then decides whether or not they’re going to take the time to [...]
My Outrageously Effective Salon Business Card Strategy
I was speaking to one of my clients recently, and we were discussing several inexpensive ways to market her salon. One of the first inexpensive ways to market “any” salon is by using your business card “effectively.” If done properly you can attract a lot of NEW salon clients quickly, and very cost effectively. The [...]
Salon Marketing & Business Systems
Having salon marketing and business systems will allow you more freedom to go, do, and have, whatever you choose. If you want to remove yourself from the “doings” of your business, and become a true business “owner,” setting up systems will allow anyone to step in and run the day to day operations WITHOUT you [...]
Is Your Salon Business Heading In The Right Direction?
To many times as entrepreneurs we get caught up in the day to day minutia of our businesses and forget why we started the business in the first place. I remember I wanted the freedom to spend more time with my wife, and have the business provide us with the comfort to go, do, and [...]
Do You Have A Salon System?
Do you have a salon system in place that removes the guess work from your staff so that they can run the day to day operations without you constantly having to be there? Too often we get caught up running the day to day operations of our business to take any real time to “work [...]
How To Hire Your Perfect Salon Staff
Is your salon staff not performing to expectations? Does it always feel like your salon is a revolving door for unreliable stylists, nail techs, or receptionists? Let me tell you that you’re NOT alone. Eighty seven percent of all small businesses have a challenge when it comes to locating and hiring quality staff. My wife [...]
Zero Resistance Salon Sales
How would you like to increase your salon sales without feeling like an annoying pest ? How would you feel if you could sell more products and sky-rocket your salon sales with zero resistance? It’s easier than you think. Let’s face it, we all hate to be sold. How many times have you entered a [...]
Targeted Salon Marketing vs Mass Salon Marketing
l want to share with you the pros and cons of targeted salon marketing verses mass salon marketing and then you can decide which is best for you. Mass Salon Marketing (Radio, Television or Large City Newspaper which cover a wide area.) Pros… • You get your business in front of a lot of different [...]
What Others Are Saying…
Dear Glen,
I’ve just finished the new neighbor letter and I received 14 new clients. I was worried about whether it would work or not, but it did, so I’m setting up my next promotion in 30 days. Just wanted to write you a quick “thank you.”
Sincerely,
Kaley Hampshire
Day Spa:Tampa, FL
Glen, I’m writing this testimonial to let you know that I have had a 150% increase in traffic since I began your course 3 months ago. I’m beginning to see how my marketing directly impacts my success. Thank you!
Kelly Shears
Day Spa: Fayetteville, NC
Dear Glen,
Can not thank you enough! I’ve been trying to write to you for the past 2 months. I sent out 500 of your carrier route postcards, along with the “new neighbor” letter and I haven’t been able to keep up. I only have 3 stylists and they can not believe the amount of clients we’re receiving. I am so grateful! I really thought I would have to close the salon by the end of the year. If I can help you in any way please let me know.
Sincerely,
Miam Mecklenburg
Hair Salon: Houston, TX
Dear Glen,
Sorry so late with the testimonial. Your marketing seems to be working fairly well. My sales have been up 272% over the last 6 months and I have only scratched the surface. I would highly recommend Glen’s marketing material to any salon owner who’s tired of poor results. I found that the promotions aren’t pretty, but they deliver results and that’s all that matters to me.
Thanks again,
Marie Stenstrom
Hair Salon: Orlando, FL
Glen, I’ve done only 3 promotions. One was the “thank you” letters to my new clients, which worked well. I had 86% of them return, and had great feedback about the letter. I also began your carrier route marketing system and was very amazed with the results. I’m still trying to set up my marketing on a system, and I can see why the marketing that I was doing prior wasn’t working. I appreciate the continued support, and your informative videos. If you’re not attracting the clients you need get Glen’s marketing system and you’ll see why. I’m finally confident that I can attract as many clients as necessary.
Sincerely,
Joshua Farmer
Beauty Salon: Marietta, GA
Dear Glen,
Thank you for all the support. I know I’ve spoken to you over a dozen times about my salon. Your support and marketing material is awesome. I’ve collectively been able to attract 16 more clients a month using your material. I’ve had an awesome response from your handwritten personalized letters. What I love about Glen is that he tells it like it is. Glen made me realized that I must make a conscious effort to focus on marketing my salon consistently, not just when we get slow. You have truly inspired, and rekindled the spirit I had when I opened my salon 5 years ago.
Sincerely,
Carina Whittlesey
Beauty Salon: Ogden, UT
Glen, has helped me increase my traffic flow by 227% in just three months. Glen also helped me optimize my website so that it works for me 24/7. Glen has helped me create repeatable marketing systems that work, and I’ve been amazed at the results. I want to let other salon owners know that I have never thought about the marketing side of my business like this before, and I can honestly say if you do what Glen tells you, you’ll have more clients, and better systems.
Warmest regards,
Elizabeth Fuentes
Hair Salon: Las Vegas, NV
Dear Glen,
I can’t say enough about your marketing material. At first I thought that this would never work. I had re-boxed it and was ready to send it back when my sister (partner) told me to let her look at it first. Sara (my sister), talked me into trying the handwritten letter. We sent out 77 letters, and received 12 appointments. We spent less than a hundred dollars on the mailing, and received over $300.00 in revenue. That’s our best response ever. I quickly realized after actually reading your material that we were missing all the important ingredients that go into a good marketing piece. Sara hasn’t let me forget that I almost sent it back. LOL
Sincerely,
Cara Montello
Hair Salon: Dallas, TX
Dear Glen,
I just wanted to give you a quick shout out to say thank you! My salon has never been busier, and I owe it all to you.
Thanks!
Kenya Rasmussen
Beauty Salon: Alpharetta, GA
Dear Glen,
Thank you for all the help! Your marketing and information is amazing. I love your videos, and I would still be struggling if I didn’t take that “leap of faith.” Thanks to you I realize that setting up marketing systems is just as important as my day to day activities. Thank you so much for all of your help, I just can’t say that enough.
Warm regards,
Evelyn Santoro
Beauty Salon: San Diego, CA
Dear Glen, I wanted to write a quick testimonial about your marketing kit. Quickly, I can say that it is a remarkable tool for the salon industry. I run 2 salons and this has made everything I do so much easier. I don’t have to worry about coming up with promotional ideas. Although I didn’t quite get that my marketing was my most important aspect of my business, but I do now. I consistently market my salons using several of your methods, and marketing material. I would say to any salon owner looking to simplify their customer acquisition to get Glen’s material. The price is minimal to what you will have, and learn about marketing your business.
Sincerely,
Sheila P. Mathers
Beauty Salon: Atlanta, GA
Dear Glen,
This letter is long over due. I purchased your material about 8 months ago and have had quick results. I was astonished how well the marketing material actually worked. I followed your “quick start” manual and in 60 days I had to stop the marketing in order to keep up with my clients. After listening to you over the past few months, I quickly realize I need to hire someone to do my day to day work, so I can plan my marketing strategy. I would still be working 6 days a week if I hadn’t reached out for help. My family and I would like to say thank you for everything, you truly have made a difference in our lives.
Sincerely,
Joyce Pelletier
Hair Salon: Ft. Myers, FL
Dear Glen,
Here’s the testimonial that I promised. Just to let everyone know, I promised a testimonial only if the marketing worked. I went through your course step by step. I fixed my website. I then started the handwritten letter campaigns, then the carrier routes. I spent $634.67 on the two campaigns, and brought in over $1,700.00 dollars in revenue.
I haven’t gotten to the other promotions, but what I have done so far clearly paid for the marketing kit. It’s not just about the marketing. I’ve learned so much more about running a successful business over the last 4 months than I did in my previous 4 years. I’m excited, and looking forward to a fantastic year.
Your new friend,
Kimberly Cafferty
Day Spa: Baltimore, MD
Dear Glen,
Can’t say enough about the marketing material accept that it does work if you implement the strategies. I really appreciate your quick response to all my questions. I clearly want every salon owner to get this material. There was so much that I thought that I knew, but I was clearly wrong. I had no idea marketing my salon was my sole connection to my personal freedom. In 6 months I tripled my gross revenue once I understood how to get as many marketing poles in the water as possible. Last month I hired an assistant to help me set up a membership program, and I’ve never been so excited before in my business career. Thanks so much!
Sincerely,
Mat Clarkson
Beauty Salon: Ontario, CA