Effective Salon Email Marketing Tips

Salon email marketing is a powerful way to build rapport, prove your expert status, and keep in contact with your clients. It’s the most inexpensive way to stay in front of your clients and increase sales up to twenty two percent per year by offering special promotions through your salon email marketing campaigns.

This can all take place within minutes using email instead of weeks using snail mail. Remember that email is just one way to market your salon. You should be using several different salon marketing strategies to maximize profits.

As a salon owner you have to build a client list. For this writing I’ll assume you collect email information from your clients. So let’s begin with how you would accomplish a successful salon email marketing campaign.

First, you must have an email auto-responder account (It collects the names, emails, and home addresses of your clients and automatically sends messages that you can set up in advance.)

If you’re looking for a good auto-responder for basic email capture I use and recommend Aweber communications. They’re simple and inexpensive. http://www.aweber.com

Here are the keys to a successful salon email marketing campaign.

The first critical step to having a successful salon email marketing campaign is getting your email opened and read. Your subject line is very important. Always use your customer’s first name in the subject line followed by a short provoking message. You have the ability to place the names of your customers anywhere you want in your subject line or body copy so that it looks and sounds personal. (Example: Subject line… Kim, see if this helps!)

As long as Kim is familiar with you, she will open your email.  Using an email auto-responder you can also track how many of your clients open your emails. This allows you the opportunity to test, and make adjustments quickly. Once you find out what works best, you can put your auto-responder on auto pilot giving you the ability to focus on other aspects of your business.

Here’s what I love about using email auto-responders,  you can set up your email promotions at the beginning of each year and they’ll run flawlessly without your involvement. It’s another “system” that allows you more freedom.

Second, make sure you also use your clients name in the salutation (Hi Karen or Dear John.) This will give them that warm fuzzy feeling like it came from a friend. Here’s the tricky part. Once you get them to open your email, what you say in your opening paragraph will make or break your salon email marketing efforts. Tell your customer’s what’s in it for them. Explain why you’re sending the email, and all the benefits they’ll receive from your product or service.

Let me give you a quick example of how a salon email marketing campaign might look.

Your subject line: Kim, can you help me?

Hi Kim,

I’m sending you this special message because you are one of our best clients. I know you’ve spent a lot of money on skin care products in the past so I had to bring this to your  attention immediately. I made a huge mistake and ordered too many of your favorite Skin care products (Derma-E, and Elemis Pro-Collagen Oxygenating Night Cream.)

I need your help. I’m willing to make you an incredible offer if you act-NOW!

You’re well aware that we normally charge $91.97 just for the Night Cream, and $7.97 for the Derma E. But if you order them both together I can let you in on a tremendous savings at only $86.95. Yes, only $86.95 for your favorite Derma-E, and Night Cream. That’s over a 13% discount.

You’ll have smoother younger looking skin with the products you love at a deep discount. Please help me out and order today at http://www.sassysalon.com or call me directly at 258 321-4536 and I’ll put some aside just for you.

As always, if for any reason you’re not completely satisfied you can return the items immediately for a full 100% refund, if NOT used. I’d hate to see you miss out on this once in a lifetime offer, so please order right now while it’s on your mind. You won’t see this price ever again (I hope.)

I really appreciate your help,

Olivia Overbought

P. S. I can only offer the Derma-E, and the Night Cream at this low price of only $86.95 for 10 more days. At this price they will go quickly, so please Call Now!

When sending salon email marketing, make sure they’re short and sweet. You want your marketing messages to sound personal, like you’re writing to a friend. The more personal they sound the better your response.

BIG MISTAKE: Don’t just send one email promotion to your clients! Send a sequence email campaign.  Example… Day1 would be your initial promotion.

Day 2 would reference day 1 and let them know that the promotion is over in 4 days.

Day3 would reference day 2 and let them know that time is running out.

Day 4 would reference day 3 and let them know that this is their last chance to respond.

My clients have received 57% of their bookings from email number 2 and 3. Can you imagine if you stopped emailing after number one? OUCH! That’s some serious cash left on the table.  By the way, using this strategy will boost your profits an extra $10,000.00 to $25,000.00.

In my “Done for You Marketing Kit” I have included 10 sequential email campaigns.

WARNING: Please don’t send a solicitation with every email. If you’re going to build a strong lasting relationship with your clients you have to give them great information along with great products and services. Your ratio should be approximately 70% advice and interesting content, and only 30% solicitations. This will keep your clients opening your emails, and from opting out of your emails.

Give me your thoughts on this article by leaving me a message below.  Good, bad, or ugly your input is helpful and welcomed.

To your salon marketing success,

Glen Andrews

http://www.AndrewsSalonMarketing.com