Exceptional Salon Sales Experience

by Glen Andrews on 19. Jan, 2010 in Salon Marketing

Are You Giving Your Salon Clients An Exceptional Salon Sales Experience?

Like it or NOT, we are all in the sales business regardless of our profession.

Selling doesn’t just involve money, but anything of value. Like… time, companionship, respect, education, etc. It’s something of worth.

So what are you ‘selling’ to your salon clients?

Hair Styles, Color, Nails, Facials, Massage?

NOT on YOUR LIFE!

You are selling something way more valuable than that. You’re selling beautification secrets, and youth preservation.

If you don’t see the value of your services as such, how are your clients and your team going too?

Ask yourself, “What am I doing to build value for my clients?”

• Are you developing trust and rapport before they even walk in the door? Trust and rapport are out of your hands many times because they occur BEFORE the client ever meets you. Prospective clients gauge your salon on other satisfied clients…your raving fans.

Are your clients leaving your salon screaming from the roof tops that you’re the best? If a client has a “fine” visit, that’s not good enough. You have to be GREAT!

A quick way to analyze how your existing clients feel about you, is to take your new client total for the month, then divide it by how many (referrals) came from your existing clients. If you’re NOT receiving a good number of referrals a month from your existing clients, then you might want to take a serious look at how your current clients perceive your products and services.

• Are you sitting down and discovering your clients wants, and needs first?

You can have everything in life that you want if you just give enough other people what they want. Zig Ziglar

People are more apt to trust and open up to you when you listen to them, care about them, and have a sincere desire to understand them. Your client’s first visit is not about YOU, it’s all about “them”… what do they want, need, and desire.

Your job is to find out about them.

This reminds me of a funny story about a sales rep who charged into a doctor’s office, uninvited of course for the 6th time. The first 5 times she sauntered in with the regular “spiel” about how great her product was, the awards it won, how many patents it had, and blah- blah- blah.

Well, she struck out all 5 times. But by the 6th time she had become a little smarter. Instead, she went in and told the doctor… “Doctor, I’m not here to “detail” you today about my product. I’d like just a few minutes to better understand your practice and how I can serve you better.”

Wham!! Home run!! Out of the park!!!

Are you truly serving your clients? Are you making it easy to do business with you?

Does your salon and team ooze warmth, understanding, compassion, and world class customer service to each and every person that walks through your door, or calls your number?

All these things are part of your salon sales process.

You can attract clients by the bus load, but if your customer service stinks, you’ll have a revolving door that repels clients. Your salon sales, AND customer service go hand in hand.

Contact me if you need further assistance, AND let me know what you thought of this article by leaving me a comment below. Good, bad, or ugly, your feedback is important and welcome.

Helping you increase your salon sales,

Glen Andrews
http://www.AndrewsSalonMarketing.com

P. S. If you haven’t taken the FREE salon marketing video series, you’re missing out on some simple, yet highly effective, salon marketing strategies that will enable you to attract more clients, and increase sales.

Tags: salon sales

« Have Your Best Year Ever Advertising Your Salon

Salon Postcards »

Facebook comments:

No comments yet.

You must be logged in to post a comment.

What Others Are Saying…

Dear Glen, I’ve just finished the new neighbor letter and I received 14 new clients. I was worried about whether it would work or not, but it did, so I’m setting up my next promotion in 30 days. Just wanted to write you a quick “thank you.” Sincerely, Kaley Hampshire Day Spa:Tampa, FL

Glen, I’m writing this testimonial to let you know that I have had a 150% increase in traffic since I began your course 3 months ago. I’m beginning to see how my marketing directly impacts my success. Thank you! Kelly Shears Day Spa: Fayetteville, NC

Dear Glen, Can not thank you enough! I’ve been trying to write to you for the past 2 months. I sent out 500 of your carrier route postcards, along with the “new neighbor” letter and I haven’t been able to keep up. I only have 3 stylists and they can not believe the amount of clients we’re receiving. I am so grateful! I really thought I would have to close the salon by the end of the year. If I can help you in any way please let me know. Sincerely, Miam Mecklenburg Hair Salon: Houston, TX

Dear Glen, Sorry so late with the testimonial. Your marketing seems to be working fairly well. My sales have been up 272% over the last 6 months and I have only scratched the surface. I would highly recommend Glen’s marketing material to any salon owner who’s tired of poor results. I found that the promotions aren’t pretty, but they deliver results and that’s all that matters to me. Thanks again, Marie Stenstrom Hair Salon: Orlando, FL

Glen, I’ve done only 3 promotions. One was the “thank you” letters to my new clients, which worked well. I had 86% of them return, and had great feedback about the letter. I also began your carrier route marketing system and was very amazed with the results. I’m still trying to set up my marketing on a system, and I can see why the marketing that I was doing prior wasn’t working. I appreciate the continued support, and your informative videos. If you’re not attracting the clients you need get Glen’s marketing system and you’ll see why. I’m finally confident that I can attract as many clients as necessary. Sincerely, Joshua Farmer Beauty Salon: Marietta, GA

Dear Glen, Thank you for all the support. I know I’ve spoken to you over a dozen times about my salon. Your support and marketing material is awesome. I’ve collectively been able to attract 16 more clients a month using your material. I’ve had an awesome response from your handwritten personalized letters. What I love about Glen is that he tells it like it is. Glen made me realized that I must make a conscious effort to focus on marketing my salon consistently, not just when we get slow. You have truly inspired, and rekindled the spirit I had when I opened my salon 5 years ago. Sincerely, Carina Whittlesey Beauty Salon: Ogden, UT

Glen, has helped me increase my traffic flow by 227% in just three months. Glen also helped me optimize my website so that it works for me 24/7. Glen has helped me create repeatable marketing systems that work, and I’ve been amazed at the results. I want to let other salon owners know that I have never thought about the marketing side of my business like this before, and I can honestly say if you do what Glen tells you, you’ll have more clients, and better systems. Warmest regards, Elizabeth Fuentes Hair Salon: Las Vegas, NV

Dear Glen, I can’t say enough about your marketing material. At first I thought that this would never work. I had re-boxed it and was ready to send it back when my sister (partner) told me to let her look at it first. Sara (my sister), talked me into trying the handwritten letter. We sent out 77 letters, and received 12 appointments. We spent less than a hundred dollars on the mailing, and received over $300.00 in revenue. That’s our best response ever. I quickly realized after actually reading your material that we were missing all the important ingredients that go into a good marketing piece. Sara hasn’t let me forget that I almost sent it back. LOL Sincerely, Cara Montello Hair Salon: Dallas, TX

Dear Glen, I just wanted to give you a quick shout out to say thank you! My salon has never been busier, and I owe it all to you. Thanks! Kenya Rasmussen Beauty Salon: Alpharetta, GA

Dear Glen, Thank you for all the help! Your marketing and information is amazing. I love your videos, and I would still be struggling if I didn’t take that “leap of faith.” Thanks to you I realize that setting up marketing systems is just as important as my day to day activities. Thank you so much for all of your help, I just can’t say that enough. Warm regards, Evelyn Santoro Beauty Salon: San Diego, CA

Dear Glen, I wanted to write a quick testimonial about your marketing kit. Quickly, I can say that it is a remarkable tool for the salon industry. I run 2 salons and this has made everything I do so much easier. I don’t have to worry about coming up with promotional ideas. Although I didn’t quite get that my marketing was my most important aspect of my business, but I do now. I consistently market my salons using several of your methods, and marketing material. I would say to any salon owner looking to simplify their customer acquisition to get Glen’s material. The price is minimal to what you will have, and learn about marketing your business. Sincerely, Sheila P. Mathers Beauty Salon: Atlanta, GA

Dear Glen, This letter is long over due. I purchased your material about 8 months ago and have had quick results. I was astonished how well the marketing material actually worked. I followed your “quick start” manual and in 60 days I had to stop the marketing in order to keep up with my clients. After listening to you over the past few months, I quickly realize I need to hire someone to do my day to day work, so I can plan my marketing strategy. I would still be working 6 days a week if I hadn’t reached out for help. My family and I would like to say thank you for everything, you truly have made a difference in our lives. Sincerely, Joyce Pelletier Hair Salon: Ft. Myers, FL

Dear Glen, Here’s the testimonial that I promised. Just to let everyone know, I promised a testimonial only if the marketing worked. I went through your course step by step. I fixed my website. I then started the handwritten letter campaigns, then the carrier routes. I spent $634.67 on the two campaigns, and brought in over $1,700.00 dollars in revenue. I haven’t gotten to the other promotions, but what I have done so far clearly paid for the marketing kit. It’s not just about the marketing. I’ve learned so much more about running a successful business over the last 4 months than I did in my previous 4 years. I’m excited, and looking forward to a fantastic year. Your new friend, Kimberly Cafferty Day Spa: Baltimore, MD

Dear Glen, Can’t say enough about the marketing material accept that it does work if you implement the strategies. I really appreciate your quick response to all my questions. I clearly want every salon owner to get this material. There was so much that I thought that I knew, but I was clearly wrong. I had no idea marketing my salon was my sole connection to my personal freedom. In 6 months I tripled my gross revenue once I understood how to get as many marketing poles in the water as possible. Last month I hired an assistant to help me set up a membership program, and I’ve never been so excited before in my business career. Thanks so much! Sincerely, Mat Clarkson Beauty Salon: Ontario, CA

Exceptional Salon Sales Experience

Are You Giving Your Salon Clients An Exceptional Salon Sales Experience?

Leave a Reply

Salon Marketing Articles

What Others Are Saying…