Implementing a Salon Membership Program Is Like Putting a Steel Cage Around Your Clients

Have you ever wondered how to keep your clients faithful, AND get them spending more with you?

Implementing a simple salon membership program will help keep your client’s loyal, and if done properly will reward them for spending more with you. The more your clients spend, the more they save, it’s a win/win for everyone.

I know you’ve had a Costco card, Barnes and Noble, Grocery, or a Sears’s card at one time or another.

These retailers aren’t handing these cards out because they like the feeling of giving back. They have done thousands of studies and have determined that the card holder will return more frequently, and spend more money if they hold their discount card, or membership card. It doesn’t matter what you call it the cards are all designed to keep clients coming back and spending more money consistently.

Here are 3 membership programs that will add thousands to your salon

1. You can have a simple salon membership card that you hand out to all your clients. When they present the membership card to your receptionist they’ll receive a small discount for holding your salon membership card (A.K.A the customer loyalty card.)

2. You can have a preferred client card that allows your client’s a discount by how much they spend in your salon. If they spend $50.00 they’ll receive a 3% discount, if they spend $100.00 they’ll receive a 10% discount, if they spend $200.00 they’ll receive a 15% discount. This will get your clients spending more money with you consistently.

3. Here’s my favorite way to implement a membership card. Let’s say you have one thousand clients. You would set up an in store flier promotion, and have your staff get your clients excited about this great opportunity to save “big” money through your NEW membership program.

A. You must create scarcity so that your clients feel a sense of loss if they don’t get to join your NEW salon membership program. So you’d offer this membership program to the first 200 clients (out of one thousand) who sign up. Let your clients know that your membership program is on a first come first serve basis.

B. Then set a launch date for when you’ll be accepting members into your new salon membership program (this will help build momentum and excitement.)

C. Your membership will be a “continuity” membership. Meaning, you get to charge your client’s credit card every month regardless of whether or not they use your services. It’s like having a gym membership, you get charged every month regardless of whether or not you decide to “stay home” and pack on the pounds, or show up and take off the pounds.

This is absolutely the best way to have instant and reliable cash flow each and every month.

Implementing a salon membership program keeps client retention high, keeps your client’s spending more, and it allows you instant cash flow each and every month regardless of how hard you work.

This simple salon membership program will add thousands to your bottom line, and create a win/win scenario for you, and your clients. If you need help implementing, or marketing a membership program, please email me at Glen@AndrewsSalonMarketing.com

Contact me if you need further assistance, AND let me know what you thought of this article by leaving me a comment below. Good, bad, or ugly, your feedback is important and welcome.

Helping you increase your salon sales,

Glen Andrews
http://www.AndrewsSalonMarketing.com