My Outrageously Effective Salon Business Card Strategy

I was speaking to one of my clients recently, and we were discussing several inexpensive ways to market her salon. One of the first inexpensive ways to market “any” salon is by using your business card “effectively.” If done properly you can attract a lot of NEW salon clients quickly, and very cost effectively.

The biggest mistake I see salon owners make when using their business card is having it look like everyone else (Name, address, phone, web, email) BORING!!!!

If you want outrageous results, you have to be willing to do outrageous advertising. Look at what everyone else is doing, and do something completely different. Let’s face it, everyone is walking around in a trance and the only way to grab attention is to be outrageous with your advertising.

Make your business card “work” for you!

Here's My $100.00 Dollar Bill Business card

I have my salon clients using “hundred dollar bill” business cards because they have “staying” power, and they’re “outrageously” different.

Here’s how to use business cards effectively in your salon

You can get these business cards in 20’s, 50’s, and 100’s. When you hand these out to your existing clients, other business professionals, or anyone else you come in contact with, let them know that your business card is worth real money to NEW clients on their initial visit. So if you hand out a $50 dollar business card, it would be worth $50.00 dollars of salon services.

I know what you’re thinking… “ How can I afford to give away my services for FREE!”

This is where my clients get “sweaty palms” because they don’t realize what their clients are really worth. This is how my “astute” salon marketing clients easily separate themselves from their competitors.

By the way, do you think anyone else in your market is using this outrageous advertising technique to acquire new clients? Not likely!

Let me explain before I totally lose you. If a client visits your salon and spends an average of $100.00 dollars monthly, she would be worth $1,200.00 dollars to you per year. So if I asked you… would you give away $100.00 dollars in services to make $1,200.00…would you? ABSOLUTELY!!!

You can COMPLETELY eliminate your competition by understanding your numbers.

If you attract an extra 100 clients throughout the year using my “outrageous” business card strategy, and each new client spent an average of $100.00 dollars a month, that’s $120,000.00 you’re missing out on with just one simple idea. Oh, I forgot… you have to be willing to give away $5000.00 in FREE services ($50.00 x 100 = $5000.00) to acquire your NEW client in order to pocket $120K.

You give $5K in free services and you receive $120K in return. That’s just the first 12 months; hopefully you’ll have these clients filling your bank account for many years.

97% of my clients are astonished at the money they could be making if they only understood the “real” numbers, and how to outrageously advertise their salon for maximum impact, and profit.

This is just one outrageous salon marketing strategy that will get you outrageous results!

Contact me if you need further assistance, AND let me know what you thought of this article by leaving me a comment below. Good, bad, or ugly, your feedback is important and welcome.

Helping you increase your salon sales,

Glen Andrews
http://www.AndrewsSalonMarketing.com