To many times as entrepreneurs we get caught up in the day to day minutia of our businesses and forget why we started the business in the first place.
I remember I wanted the freedom to spend more time with my wife, and have the business provide us with the comfort to go, do, and have, whatever we wanted. Isn’t that why we all start a small business, because of what we think the business will do for us?
Then all of a sudden 5 years races by and before we realize it, we’re working harder and longer than ever before. Has this ever happened to you?
We forget that the business should be working for us, NOT us for it.
Here’s a quick road map that will help you get headed in the right direction.
First, you have to know where you’re going, how much money you want to make, how much time off you want, what your perfect salon looks like, what your key roll will be, AND most importantly, what does your perfect business life look like?
If you’re like most people you’ve never taken the time to design your business around you. And it all starts with the “end” in mind. You have to know specifically what you want, and create a plan to achieve it.
Let me give you a simple example of how this might look if you wanted to make a certain amount of money in your salon. This is not difficult, you just have to take the time to work “on” your business instead of being trapped working in it.
1. Write down how much money you want to make in the next 12 months. Let’s say your goal is to gross $1 million dollars.
2. Write down your average sale per client on a daily basis (not including products.) Let’s say your average sale is $100.00 per client.
3. How many clients will you have to see in order to reach your goal of $1 million dollars? $1,000.000.00 divided by $100.00 = 10,000.00 client’s per year.
4. Then break it down into small chunks so that the task doesn’t seem so daunting. If we need 10,000.00 clients per years, you’d need 834 clients per month, and only 28 clients per day to reach your target goal. Not such a daunting task after all, is it?
Figure out how many clients that you currently have coming into your salon daily, and then, adjust your marketing to fit your needs. You can either turn the marketing up, or turn the marketing down it all depends on your specific goals.
The challenge with most salon owners is that they’re so busy working in the business that they don’t take the time to design the business to meet their needs, and then suddenly WHAM…5 to 7 years races by, and you’re still working feverishly to get ahead.
You have to decide today what you want next year to look like and design a plan, if you don’t, your circumstances will look the same year after year. If you want more time off, more money, more clients, or you want to become a business owner instead of a business employee then write down exactly what you want and create a simple action plan.
If you take the time to do this simple task you’ll know exactly where you’re going weekly, monthly, and quarterly, so that you can make adjustments quickly if you get off course.
I also covered this topic in-depth in my FREE 7 day video training series on marketing your salon more effectively. Just fill out the box to your right in order to have instant access.
Contact me if you need further assistance, AND let me know what you thought of this article by leaving me a comment below. Good, bad, or ugly, your feedback is important and welcome.
Helping you increase your salon sales,
Glen Andrews
http://www.AndrewsSalonMarketing.com
P. S. If you haven’t taken the FREE 7 day salon marketing video series, you’re missing out on some simple, yet effective, salon marketing strategies that will enable you to attract more clients, and increase sales.
