Do you have a salon system in place that removes the guess work from your staff so that they can run the day to day operations without you constantly having to be there?
Too often we get caught up running the day to day operations of our business to take any real time to “work on our business.”
If you find yourself stamping out fires on a consistent basis, constantly dealing with unruly staff, not having enough clients or in store sales, then what I’m about to share with you will literally change your business.
Have you ever wondered how Subway, McDonalds, or Wal-Mart serves, hires, fires, promotes, attracts, and sells billions of dollars of products and services each and every year?
Every successful small business has an operating system to do for them, what they cannot do for themselves.
Now I understand that you’re not a billion dollar company, BUT you can still set up systems in your business that removes the guess work. A system, once in place, can run like a well oiled machine. You don’t have to be Wal-Mart or Subway to have a salon system that sets up boundaries and expectations in order for you to create an exceptional experience for your clients, and a system that allows you more freedom.
But you should take into consideration Subway, Wal-Mart, and McDonalds started out just like you… as a dream that was turned into reality through vision, hard work, and systems.
So what’s your salon system? Do you have one?
Let me share with you some salon systems that will make your business and your life less stressful.
1. Having a simple script that your receptionist can use will help remove your caller’s doubts, questions, and fears about your salon.
Have you ever called a business to find out more about their services only to be turned off by their receptionist? If you loose just one client a month because your receptionist isn’t out going, friendly, helpful, and knowledgeable about your products and services, you’re going to lose thousands of dollars each and every year.
After you have a script in place have a friend or colleague randomly call your salon to see how your receptionist is answering the phone. You might be surprised at what you hear.
2. You must have a salon system for attracting new, and bring back existing clients consistently and cost effectively.
Are you running a consistent ad campaign, postcard campaign, sales letter campaign, or an in store flier campaign? If you don’t have a marketing calendar filled out at the beginning of each year how will you know if you’re hitting your goals? Are you waiting, guessing, or hoping that your clients and prospects call or return?
As a salon owner you have to take the initiative in order to get new and existing clients spending more with you. Guessing and hoping is NOT a plan! Okay maybe it is a plan, a plan to fail.
Your salon system for attracting clients must have several marketing funnels running simultaneously. I did a post on this prior. You can read and listen by clicking the link below.
http://andrewssalonmarketing.com/2009/09/04/are-you-a-salon-marketing-hero-or-zero/
3. You also need a salon system for hiring staff. I did a prior post on this as well that you can check out by clicking this link.
http://andrewssalonmarketing.com/2009/09/25/how-to-hire-your-perfect-salon-staff/
Setting up salon systems is critical to building and growing your business. However, it’s more important that you set up these systems so that you have the ability to control your business instead of it controlling you.
Don’t be another parent who gets lost in their business because they think they have to do it all themselves. Take the time NOW to set up your salon system, so that your business provides the lifestyle YOU desire, and your family deserves.
Contact me if you need further assistance, AND let me know what you thought of this article by leaving me a comment below. Good, bad, or ugly, your feedback is important and welcome.
Helping you increase your salon sales,
Glen Andrews
http://www.AndrewsSalonMarketing.com
P. S. If you haven’t taken the FREE 7 day salon marketing video series, you’re missing out on some simple, yet effective, salon marketing strategies that will enable you to attract more clients, and increase sales.
