Andrews Salon Marketing

How would you like to increase your salon sales without feeling like an annoying pest ? How would you feel if you could sell more products and sky-rocket your salon sales with zero resistance? It’s easier than you think.

Let’s face it, we all hate to be sold. How many times have you entered a department store and had a store clerk ask…”can I help you”… and you quickly replied…”no thank you, I’m just looking.”

Have you ever avoided a sales clerk because you didn’t want to go through the “selling” process? Last year when I went down to my local car dealership I felt like Elvis Presley. I never saw so many sales people walking towards my car as I pulled in. I felt like a piece of meat thrown over board into shark infested waters. It was such a turn off, I quickly looked at some vehicles and left.

It’s a fact that 87% of us dislike the selling process and avoid it at all cost.

So how do you increase your salon sales with zero resistance?

The times have changed,  increasing your salon sales by pushing products and services on your clients simply doesn’t work. You have to become your client’s confidant.

We all love to do business with people we like and trust. People we feel are like us, understand our needs, and are willing to listen.

I recently had our air conditioner replaced. I had three different sales men come out. Only one took the time to share with me what would take place and how it would benefit me.
He shared with me how my utilities would decrease, how the air would circulate better throughout the house, leaving it cooler or warmer depending upon the season.

He took the time to explain why it was important to have the air ducts hanging properly without restriction. He also pointed out why some rooms would cool better than others,  and how this would alleviate that problem.

By the time he left my home I felt like he understood what I really wanted from a new air conditioner. I felt as though I had a trusted friend whom I could rely on.

Before he left he also suggested a better filter, which I agreed to purchase. He also said I should have the unit serviced once a year, which I agreed and purchased.

In order for you to increase your salon sales you have to educate your clients about your products and services. Share with them all the benefits that your products provide.

For example…while you or your staff is doing a facial for a client, explain what you’re applying,  and what the benefits to the client are. Inform them on how your products will keep their skin youthful looking with fewer wrinkles. Explain what the sun and wind does to their skin, and how using your products can combat the aging process. You’re not only building a relationship you’re building your expertise in the eyes of your clients.

Then ask them if they’d like to take some home to use on a regular basis. Explain the “benefits” of using your creams daily. This will easily boost your salon sales with zero resistance, and removes your staff from the burden of selling.

Contact me if you need further assistance, AND let me know what you thought of this article by leaving me a comment below. Good, bad, or ugly, your feedback is important and welcome.

Helping you increase your salon sales,

Glen Andrews
http://www.AndrewsSalonMarketing.com

P. S. If you haven’t taken the FREE 7 day salon marketing video series, you’re missing out on some simple, yet effective, salon marketing strategies that will enable you to attract more clients, and increase sales.