One of the most powerful beauty salon marketing strategies is your ability to get your clients referring others.
The easiest way to receive referrals is to do what you do so well that your clients feel compelled to tell others.
Have you ever had a really great experience at a restaurant, or great service from someone that made you want to tell your friends or family? Me too!
We’ve all been around poor and mediocre service for so long, that it doesn’t take much too really make us feel special. It’s sad but true. Businesses push us through their establishments like robots on a conveyor belt.
I’ve been in retail stores, restaurants, and observed sales people, store clerks, waiters and waitresses, going through the motions of their jobs almost sleep walking until a favorite client or close friend comes in. Then the clerk perks up, smiles, comes alive and instantly becomes a different person altogether.
I’m sure you’ve observed this same thing. When a person cultivates the ability to express that kind of friendliness and enthusiasm with everyone, he or she has a tremendous advantage that must eventually be a great career advancement value.
You might think about it this way. We all share the same basic human needs, desires, and motivations. You, me and every customer or client we deal with. One of the most basic of those needs is the desire to feel important. You don’t want to be an account number, a file, or just another client.
You want to be recognized and treated as someone important…so does everybody else. Only the real “Great” businesses know how to make everyone who comes in contact with them, feel like family.
Once your clients feel like family they will tell others about you.
Let’s say you set up a store sign that says… “Who Else Wants FREE Beautification Services?” Anyone who refers a new client receives 50% off their next visit. Anyone who refers 2 clients, their next visit is completely FREE.
If you incorporate this one strategy you’ll have at least 7 to 25 new clients a month coming in from your current clients.
Think about it, everyone has 7 to 12 people in their inner circle who they talk to every day. If your service is excellent and your client can see how this will benefit them, and their friends, they’ll be more than happy to refer.
And better yet, it doesn’t cost anything but great service, and a willingness to give back to your clients who have helped you grow your business.
Contact me if you need further assistance, AND let me know what you thought of this article by leaving me a comment below. Good, bad, or ugly, your feedback is important and welcome.
Helping you increase your salon sales,
Glen Andrews
http://www.AndrewsSalonMarketing.com
