Andrews Salon Marketing

After almost failing in my first business 13 years ago, and having the privilege to speak to so many small business owners, it’s clear to see that we all tend to focus on the wrong things.

When I decided to start my first business thirteen years ago, I had no business back round or marketing experience. I started the business because I thought I could do it better than my competitors.

I remember the first week I started. I rummaged through my local paper, the yellow pages, and the mail I had collected from competitors, so I could try to create a marketing campaign that would attract business. Several weeks later I spoke to a few ad reps about my marketing. They told me to run a bigger ad more often. I was getting so desperate that I actually started to copy my competitor’s ads just to keep food on the table. One month was good and the next shameful.

I was simultaneously running out of money, and desire. My hopes were fading like a sunset on a clear sky. I knew all the money, sweat, and long hours would be for not, if I couldn’t figure out how to attract more clients. I was a marketing zero!

Several marketing books later, I figured out that people respond to the “familiar” more often than the unfamiliar. So I started several different marketing funnels to get my name out. One was to homeowners in a specific carrier route. Another was to homeowners who made a specific yearly income. Another was an ad I ran in my local paper. And lastly was a flier I distributed to specific neighborhood.

I received amazing results that changed me from a marketing zero to a hero within 2 months.

I also figured out that my marketing needed to be completely DIFFERENT than my competitors if I wanted to dominate my market. I started to send out handwritten letters that out performed my other marketing 7 to 1. Needless to say, I enjoyed the marketing of the business more than the business itself. My sister now runs that real estate investment business, so I can focus on what I love…MARKETING!

Here are your keys to successful salon marketing

1. Have multiple salon marketing funnels going simultaneously (newspaper, yellow page, postcards, fliers, letters, and word of mouth.)
2. Make sure your salon marketing looks completely different than your competitors (STAND OUT)
3. Have fun with your marketing. Do something outrageous that gets people talking.
4. Make sure you target your prospects so that you’re not wasting money.
5. Test, test, test, and make adjustments quickly.
6. If you need more clients focus on marketing. Set aside one hour a day just to focus on that, and you’ll reap huge rewards.

Contact me if you need further assistance, AND let me know what you thought of this article by leaving me a comment below. Good, bad, or ugly, your feedback is important and welcome.

Helping you increase your salon sales,

Glen Andrews
http://www.AndrewsSalonMarketing.com

P. S. If you haven’t taken the FREE 7 day salon marketing video series, you’re missing out on some simple, yet effective, salon marketing strategies that will enable you to attract more clients, and increase sales.