When starting a salon marketing promotion your best customers are the ones who have purchased from you in the past. Your past customers are more likely to purchase from you again and again. This is a great way to get old customers back into your salon.
Here’s how you can boost your sales within 14 days using your old customer list. I hope you collect the names and addresses of your customers, past and present. I’m assuming you do.
1. Pull your list of customers who have not purchased from you in the past 60 to 90 days.
2. Write them a nice letter and make them an irresistible offer on one of your salon products or services.
3. When writing your sales letter, make sure you personalize the name. And make sure you give your customer a date to respond by (14 day Deadline.)
4. Send your letter and check your response. If you did this salon marketing promotion correctly you should receive a cash flow boost within 14 days.
I have clients using this strategy and receiving no less than a 7% response rate. A more advanced strategy would be to send a sequence letter campaign, which I will cover in our next discussion.
Don’t forget to leave me your comments,
Glen
http://www.AndrewsSalonMarketing.com
P. S. I’ll be helping 3 more salon owners with their marketing starting 9/1/2009 if interested leave me a message or email me at Glen@AndrewsSalonMarketing.com
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